Breanne Wernars
PEOPLE

Breanne Wernars

Associate
wernars.breanne@dorsey.com

Overview

BREANNE HELPS CLIENTS TO STRATEGICALLY AND CREATIVELY PROTECT THEIR BRAND PORTFOLIOS ON BOTH A DOMESTIC AND INTERNATIONAL LEVEL.

As an associate in Dorsey’s Trademark, Copyright, and Advertising Group, Breanne works closely with brand owners to develop and implement comprehensive trademark and copyright prosecution and enforcement strategies. With a background in mechanical engineering, Breanne has experience understanding complex technologies and the importance of protecting all aspects of a brand’s intellectual property rights. Breanne advises clients on long and short-term strategies using creative solutions which lead to stronger trademark portfolios. 

In addition, Breanne also counsels clients on artificial intelligence, domain name enforcement, internet-based fraud and infringement, ecommerce platforms, and advertising/marketing materials.

Education & Admissions

University of Denver, Sturm College of Law (J.D., 2022), Certificate in Intellectual Property Law; Hartje Objective Writing Award, Dean’s Scholarship Recipient

Colorado School of Mines (B.S., Mechanical Engineering, Minor in Economics, 2018), President’s Scholarship, Dean’s List 

Admissions

  • Colorado

Experience

Trademark Clearance, Prosecution, and Maintenance

  • Counsel on the development, availability, registrability, and strength of proposed trademarks.
  • Conduct trademark clearance searches.
  • Coordinate filing and maintenance of international trademark portfolios for market-leading clients.
  • Overcome Office Actions issued by the United States Patent and Trademark Office.

Trademark and Intellectual Property Enforcement

  • Protect world-famous brands and develop international trademark enforcement strategies for institutional clients.
  • Advise clients on enforcement measures for misappropriation of trademarks, including demand letters, litigation, and trademark coexistence agreements.
  • Successfully leverage new reexamination and expungement proceedings under the Trademark Modernization Act (TMA).
  • File and prosecute Uniform Domain-Name Dispute-Resolution Policy (UDRP) complaints resulting in recovery of domain names for clients.

Advertising, Marketing, and Entertainment Materials

  • Counsel on proposed product packaging, advertising, and promotional materials for proper trademark use.
  • Draft and advise on sweepstakes, promotions, and giveaway rules.
  • Negotiate publishing contract settlement and buyout agreements.
  • Draft location and release agreements for on-site filming events.

Copyright Prosecution 

  • Obtain copyright registrations for works in a variety of mediums.
  • Strategize on global copyright prosecution and enforcement to combat counterfeit goods.

Industries & Practices

  • Cybersecurity, Privacy & Social Media
  • Emerging Companies
  • Food, Beverage & Agribusiness
  • Healthcare & Life Sciences
  • Intellectual Property
  • Mergers & Acquisitions
  • Technology
  • Technology Commerce
  • Trademark, Copyright + Advertising

Accolades

Diversity Inclusion Recognition 2023

  • Contributed more than 50 Diversity hours, 2023
  • Contributed more than 100 pro bono hours, 2023
     
Breanne Wernars