A prudent step in avoiding litigation claims is securing protection for trademarks and other distinctive marks from the time of a company’s initial launch through its maturation and expansion. How can companies effectively manage their trademark portfolios and think about cross-border implications as the business expands to new markets? In this SharkCast episode, Dorsey Partner/Podcast Host Kent Schmidt, Dorsey Partner Sarah Robertson, and Dorsey Associate Breanne Wernars provide practical insights on trademark protection best practices.
Thinking Offensively and Defensively About a Trademark Portfolio
December 1, 2023