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Overview
BRUCE HANDLES COMPLEX INTELLECTUAL PROPERTY AND COMMERCIAL DISPUTES THAT ARE CRITICAL TO HIS CLIENTS.
Bruce has over thirty years of experience specializing in the litigation of intellectual property disputes, primarily focusing on trademarks and copyrights. He has represented numerous companies, both large and small, in the prosecution and defense of claims for trademark and trade dress infringement, trademark counterfeiting, trademark dilution, cybersquatting, copyright infringement and false advertising.
Bruce also specializes in commercial disputes involving intellectual property, with a particular focus on licensing matters. Bruce has represented numerous suppliers and manufacturers of apparel, accessories, jewelry and related items, as well as theatrical producers, publishers and entertainment figures, in commercial cases involving claims for breach of contract, fraud, tortious interference and related causes of action.
Bruce is also a member of the Commercial and Consumer Arbitration Panels of the American Arbitration Association. Bruce has served as an arbitrator in multiple proceedings, mostly involving intellectual property matters and related contract / commercial disputes.
Other experience includes counseling regarding various intellectual property matters, the prosecution of applications for trademark and copyright registration, licensing matters, the preparation of rules for contests and sweepstakes, and a broad range of general commercial and contract litigation. Bruce has previously held significant leadership roles within the firm, including serving as the head of the Trial Department in the New York office and as Co-Chair of the firm’s Intellectual Property Litigation practice group.
Education & Admissions
Columbia Law School (J.D., 1992)
Brown University (B.A., 1988)
Admissions
- New Jersey
- New York
- U.S. Supreme Court
- U.S. Court of Appeals for the Second, Fourth, Ninth, and Federal Circuits
- U.S. District Courts for the Southern, Eastern, Northern, and Western Districts of New York, the District of New Jersey, and the Eastern and Western Districts of Michigan
Experience
Client Achievements
Representative Litigation
- Ultra Records, Inc. v. Ultra International Music Publishing, LLC, 22-cv-9667 (AS), 2025 U.S. Dist. LEXIS 33338 (S.D.N.Y. Feb. 25, 2025) (obtained plaintiff’s verdict on claims for trademark infringement, unfair competition and dilution after six-day jury trial and subsequent bench proceeding; permanent injunction enjoining future use of ULTRA trademark issued)
- GROWMARK, Inc. v. Serrala Group GmbH, 2024 TTAB LEXIS 306 (TTAB 2024) (sustaining opposition filed by owner of FS trademark and directing refusal of application to register)
- GROWMARK, Inc. v. FS Vector, LLC, 2024 TTAB LEXIS 196 (TTAB 2024) (sustaining opposition in substantial part brought by owner of well-known FS trademark)
- Synergy Microwave Corp. v. Institute of Electrical and Electronics Engineers, Inc. et al., 2023 N.J. Super. Unpub. LEXIS 19 (App. Div. 2023) (affirming dismissal of contract and tort claims brought against non-profit membership organization and individual volunteers)
- Viacom International, Inc. v. Armstrong Interactive, Inc., 2022 TTAB LEXIS 115 (TTAB 2022) (refusing application to register DOUBLE DARE trademark based on likely confusion with opposer’s well-known DOUBLE DARE mark and rejecting applicant’s claim of abandonment)
- RMG Media, LLC v. iBoats, Inc. et al., 2021 U.S. Dist. LEXIS 62232 (D. Del. 2021) (dismissing claims for vicarious and secondary copyright infringement against investor in alleged direct infringer)
- GlaxoSmithKline LLC et al. v. Laclede, Inc., 18 Civ. 4945 (JMF) (2019). Obtained preliminary injunction against ongoing use of confusingly similar advertising and promotional materials for competing dry mouth products.
- US Footwear LLC v. JRA Trademark Co., Ltd. (AAA 2017). Obtained award in trademark licensing dispute of more than $5 million for licensee.
- Strategic Consulting Alliance v. SDC Designs LLC (AAA 2017). Obtained award for trademark licensing agent of approximately $5 million in dispute over success fees.
- Kumar v. Institute of Electrical and Electronics Engineers, Inc., 12 Civ. 06870 (KSH)(CLW) (2016). Obtained defense verdict for scientific publisher after seven-day jury trial on claim of copyright infringement involving doctoral thesis and journal article that were both concerned with robotics.
- In re World Trade Centers Association, Inc. (2015). Represented trade association in New York State investigation into transfer of WORLD TRADE CENTER trademark.
- JA Men’s Group LLC v. JA Apparel Corp. (AAA 2015). Secured and collected award of $42.6 million in trademark licensing dispute.
- SME Consolidated, Ltd. v Camuto Consulting, Inc. (AAA 2011). Obtained award of substantial damages for handbag licensee on claim for wrongful termination of fashion license agreement, as well as dismissal of counterclaim for breach of contract.
- Walgreen Co. v. Wyeth, (TTAB, N.D. Ill. 2009). Prevailed in trademark opposition proceeding, subsequently appealed and resolved through settlement involving client Wyeth's ALAVERT trademark and adversary's WAL-VERT trademark.
- Argus Research Group, Inc. v. Argus Media, Inc., 562 F. Supp. 2d 260 (D. Conn. 2008). Obtained dismissal on summary judgment of majority of plaintiffs' trademark infringement claims on ground of laches; remainder of claims amicably resolved thereafter.
- Physicians Formula Cosmetics, Inc. v. Cosmed, Inc., Docket No. 92040782 (T.T.A.B. 2008). Prevailed on petition to cancel trademark registration for PHYSICIANS CHOICE based on likelihood of confusion with client's well known PHYSICIANS FORMULA trademark for cosmetics.
- Fantasia Accessories, Ltd. v. Mizrahi et. al., 06 Civ. 12914 (DC), (S.D.N.Y. 2007). Obtained permanent injunction and related relief on claims of trade dress infringement, as well as declaration of trademark ownership in dispute concerning ownership of intellectual property rights among former business associates.
- Shen Manufacturing Co. v. The Ritz Hotel, Ltd., 393 F.3d 1238 (Fed. Cir. 2004). Prevailed in series of trademark oppositions commenced against client, the world famous Ritz Paris Hotel, concerning client's right to register various RITZ trademarks in the United States.
- Noise in the Attic Productions, Inc. v. UMG Records, Inc., 10 A.D.3d 303, 782 N.Y.S.2d 1 (1st Dep't 2004). Successful defense of pioneering hip hop artists Salt 'N Pepa in jury trial for breach of contract, unjust enrichment and related claims brought against them by former producer.
- Abilene Music, Inc. v. Sony Music Entertainment, Inc., 67 U.S.P.Q.2d 1356 (S.D.N.Y. 2003). Obtained summary judgment in favor of major music label on ground that use of copyrighted song lyrics was a parody protected by principles of fair use.
- National Distillers Products Co., LLC v. Refreshment Brands, Inc., 198 F. Supp. 2d 474 (S.D.N.Y. 2002). Successful defense of manufacturer of GLACIER BAY vodka coolers against claims of trademark and trade dress infringement, trademark dilution and false advertising asserted by manufacturer of TETON GLACIER vodka.
- Robert V. Straus Productions, Inc. v. Pollard, (Sup. Ct., N.Y. Co. 2002). Obtained successful jury verdict in favor of producers of Off-Broadway show I Love You, You're Perfect, Now Change on claims for breach of contract asserted by former General Manager.
News & Resources
Articles
April 15, 2024
November/December 2023
Lies Without Consequences? The Federal Circuit Seems to Think So, When it Comes to Incontestability.
October 24, 2023
January/February 2023
October 12, 2022
April 13, 2022
April 05, 2021
March 04, 2019
November 01, 2018
September 06, 2016
October 30, 2014
June 26, 2014
May 2007
"Comparative Advertising and Parody Under the New Federal Dilution Act," (co-author, S. Edelman) American Lawyer Corporate Counsel Magazine
October 1996
News & Press Mentions
November 5, 2024
August 15, 2024
September 22, 2023
August 17, 2023
June 8, 2023
May 18, 2023
February 13, 2023
September 30, 2021
Events & Speaking Engagements
March 14, 2019
October 18, 2006 - October 18, 2006
March 27, 2003 - March 27, 2003
Legal Writings
- Principal Author of amicus briefs filed on behalf of International Trademark Association in Dastar Corp. v. Twentieth Century Fox Film Corp., 540 U.S. 806 (2003) (limiting applicability of claims for reverse passing off under Lanham Act section 43(a))
- ITC, Ltd. v. Punchgini, Inc., 9 N.Y.3d 467, 880 N.E.2d 852 (2007) (specifying contours of New York law of unfair competition as applied to well-known marks used only overseas but possessing a reputation in New York)
Select Presentations
- Speaker, Practicing Law Institute, “Understanding the Intellectual Property License,” New York, New York, 2012-2017; Chair 2018-2023
Industries & Practices
Intellectual Property Litigation
Explore This Practice View client achievements related to this practice View resources related to this practiceTrademark, Copyright + Advertising
Explore This Practice View client achievements related to this practice View resources related to this practice- Advertising & Marketing
- Commercial Litigation
- Creative Industries
- Intellectual Property
- Intellectual Property Litigation
- Technology
- Trademark, Copyright + Advertising
Accolades
- Listed in Best Lawyers in America©, 2005-2025
- Recognized as a Leading Practitioner in World Trademark Review 1000 – The World’s Leading Trademark Professionals, 2013-2025
- Named one of “America’s Leading Business Lawyers” by Chambers USA (Intellectual Property: Trademark, Copyright & Trade Secrets), 2010-2024
- Named IP Star by Managing IP, 2019-2025
- Listed in New York Super Lawyers, 2006-2024
- Contributed more than 50 Challenge pro bono hours, 2021-2022
- Contributed more than 100 Challenge pro bono hours, 2020
