WE HELP CLIENTS NAVIGATE THE COMPLEX LEGAL LANDSCAPE OF ADVERTISING AND MARKETING TO ENSURE COMPLIANCE WITH REGULATIONS AND GUIDELINES, AVOIDING COSTLY LEGAL DISPUTES.
Overview
Dorsey is home to a highly qualified team of lawyers dedicated to offering a full range of advertising and marketing services to our clients. Our team’s focus is providing strategic counseling that helps our clients protect, strengthen, and grow their investments throughout the lifecycle of their brands. We provide advice in connection with R&D, product launch and long-term commercialization of business offerings.
Our clients include brand owners; marketing, communications, PR and creative agencies and teams; digital and content creators; creative services; talent and celebrities; and ad tech businesses. We work across industries and platforms including consumer goods and services, creative services, financial services, beauty and fashion, hospitality, food and beverage, healthcare, technology, retail and e-commerce. We assist our clients to ensure that their advertising and marketing initiatives, promotions, and materials comply with applicable laws, industry standards and government regulations.
Dorsey offers a full range of advertising and marketing related services, both transactional and dispute related, to our clients, including the following:
Advertising Review, Regulatory Compliance, and Enforcement
- Claim substantiation
- Comparative advertising review
- Content, script and advertising clearance
- Training for in-house legal, marketing, and social teams
Advertising Disputes
- False advertising litigation, both offensive and defensive
- FTC, FDA, and NAD regulatory and enforcement actions
- Consumer class actions
Agency and Media Agreements
- Drafting and negotiation of, and counseling related to marketing – agency agreements, sponsorship agreements, endorsement agreements and MSAs
Guilds and Unions
- Production and SAG-AFTRA
- Negotiations and arbitration proceedings
Promotions, Sponsorships, and Influencers
- Promotions, sweepstakes and contests rule
- FTC guidelines on employee, consumer, and blogger endorsements
- Influencer marketing, including drafting and negotiation of influencer agreements
- Talent agreements
Social, Digital, and New Media
- Digital marketing counseling
- Online marketing
- Social media advertising
- Social media management
- Issues unique to online retail sales and social media marketing
- Mobile and web development counseling and agreements
- Advising on application design in connection with platform requirements
