Phoenix
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Overview
Greg is trusted by leading companies to resolve their most complex commercial and intellectual property disputes.
Greg is a nationally recognized trial lawyer and three-time Best Lawyers® “Lawyer of the Year.” Active as Co-Chair of the Arizona Technology Council’s Legal Subcommittee and a member of Dorsey & Whitney’s Artificial Intelligence Subcommittee, Greg is at the forefront of leveraging technology and AI to drive efficient, effective litigation strategies.
Greg is trusted by Fortune 500 and emerging growth businesses alike to handle their complex commercial litigation and intellectual property disputes involving multi-million-dollar claims and nine-figure exposures.
As lead trial counsel, Greg has secured multi-million-dollar verdicts and arbitration awards and successfully defended clients against claims exceeding $100 million. Having represented both plaintiffs and defendants, he understands the strategies and vulnerabilities on each side of a dispute—an advantage that allows him to anticipate opposing tactics and craft winning approaches. Known for his aggressive, trial-ready style, Greg prepares every case as if it will go to verdict, a discipline that consistently drives favorable settlements and courtroom victories.
Beyond the courtroom, Greg is deeply engaged in the Arizona business and technology community. He has taught continuing legal education programs nationwide and served as an adjunct professor of law, sharing his expertise in intellectual property and trial strategy with both practitioners and the next generation of lawyers.
Education & Admissions
University of Arizona, James E. Rogers College of Law (J.D., 2004), cum laude
University of Arizona (B.A., 2001)
Admissions
- Arizona
- Supreme Court of Arizona
- United States Court of Appeals, Federal Circuit
- United States Court of Appeals, Ninth Circuit
- United States District Court for the District of Arizona
- United States District Court for the District of Arkansas
Experience
- Lead counsel for client asserting patent rights against infringers across the United States.
- Coordinated intellectual property enforcement of copyrights for major motion picture studios in Arizona courts.
- Obtained unanimous jury verdict for client at trial on claims for trademark infringement and cybersquatting.
- Successfully represented clients at trial, obtaining multi-million dollar judgment.
- Obtained complete defense jury verdict at trial for client.
- Awarded summary judgment for plaintiff on all affirmative claims, leaving just the amount of damages for trial.
- Obtained dismissal of patent infringement suit brought against a client after serving Rule 11 motion on opposing party and its attorneys.
- Successfully represented client in front of the Ninth Circuit Court of Appeals to obtain reversal of lower court’s judgment dismissing Lanham Act false advertising claims.
- Defended an internet-based business against claims that it unfairly competed by allegedly publishing fictitious internet reviews.
- Obtained a $7.5 million verdict against a self-proclaimed internet troll for internet defamation.
- Represented an Arizona based business in Trademark Trial and Appeal Board proceedings.
- Successfully defended a group of credit unions in multi-jurisdictional patent infringement action.
- Represented a major producer of cosmetic botanical ingredients in a variety of intellectual property matters.
- Defended an Arizona based company in a copyright infringement suit relating to the resale of allegedly grey-market goods.
- Prevailed in National Advertising Division Arbitration proceeding for client related to allegations of false advertising.
- Successfully defended a national bank against plaintiffs seeking to enforce sham arbitration awards.
- Represented a business in its Digital Millennium Copyright Act claims seeking to identify the anonymous author of copyrighted material posted on a website.
- Represented a software design company in copyright infringement and unfair competition suits.
- Represented an audio visual company in its claims against former employees asserting unfair competition and trade secret claims.
- Defended a surgical practice against claims related to the practice’s buy-out of a former physician member.
- Represented Arizona based business in its defense of Lanham Act false advertising claims brought by competitor.
- Successfully obtained temporary and permanent injunctions in favor of a Fortune 500 company barring competitors from misappropriating trademarks.
News & Resources
News & Press Mentions
August 21, 2025
April 17, 2025
August 15, 2024
April 9, 2024
August 17, 2023
June 29, 2023
- “Protecting Your Company’s Reputation: Online Defamation Strategies that Work and When to Use Them,” Association of Corporate Counsel, December 2016
- “Did Deflategate Take the Air Out of Binding Arbitration,” Corporate Disputes Financier Worldwide, 2015
- “Left Shark Wades Into The Unsettled Waters of Copyright Law,” Record Reporter, 2015
- “Purposes Not Prohibited,” New Federal Rule of Evidence 408(b), CREIGHTON L. REV. 679, June 2007
Events & Speaking Engagements
- Presented a mock Markman hearing for Arizona Intellectual Bar Section for the Arizona State Bar, CLE in the Gardens, March 2017
- AdWars: Avoiding, Defending & Prosecuting Lanham Act False Advertising Claims, Association of Corporate Counsel, October 2016
- Mr. Collins is relied upon by several news organizations to provide commentary regarding intellectual property and internet related legal issues.
Industries & Practices
Food, Beverage & Agribusiness
Explore This Practice View client achievements related to this practice View resources related to this practiceHealthcare & Life Sciences
Explore This Practice View client achievements related to this practice View resources related to this practiceAntitrust & Competition Law
Explore This Practice View client achievements related to this practice View resources related to this practiceFranchise & Distribution Law
Explore This Practice View client achievements related to this practice View resources related to this practiceGovernment Solutions & Investigations
Explore This Practice View client achievements related to this practice View resources related to this practiceIntellectual Property Litigation
Explore This Practice View client achievements related to this practice View resources related to this practicePatent Prosecution & Strategy
Explore This Practice View client achievements related to this practice View resources related to this practiceSecurities & Financial Services Litigation & Enforcement
Explore This Practice View client achievements related to this practice View resources related to this practiceTrademark, Copyright + Advertising
Explore This Practice View client achievements related to this practice View resources related to this practice- Antitrust & Competition Law
- Class Action Litigation
- Commercial Litigation
- Construction Litigation
- Electronic Discovery
- Emerging Companies
- Food, Beverage & Agribusiness
- Franchise & Distribution Law
- Government Solutions & Investigations
- Healthcare & Life Sciences
- Intellectual Property Litigation
- Mergers & Acquisitions
- Patent Prosecution & Strategy
- Privacy & Social Media
- Real Estate Litigation
- Securities & Financial Services Litigation & Enforcement
- Technology
- Trademark, Copyright + Advertising
Professional & Civic
Professional Achievements
- Co-Chair, Arizona Technology Council’s Legal Subcommittee
- Member, Dorsey & Whitney’s Artificial Intelligence Subcommittee
- Member, Scottsdale Leadership Class XXX.
- Active member of the community, having organized community fundraisers for local organizations, including STARS: an organization that helps developmentally disabled individuals integrate into the community.
- Member, Maricopa Bar Association’s Technology & Intellectual Property division
- Member, Arizona Bar Association’s Committees on Intellectual Property and Trial Practice.
- Adjunct Law Professor, Intellectual Property, 2012-2015
- United States Senate Judiciary Committee, Office of Senator Jon Kyl
Accolades
- Named a Best Lawyers® Lawyer of the Year, Intellectual Property Litigation, Phoenix, 2026
- Named a Best Lawyers® Lawyer of the Year, Patent Litigation, Phoenix, 2024-2025
- Recognized as a one of the "World's Leading Patent Professionals" by IAM Patent 1000, 2024-2025
- Named a Best Lawyers® Lawyer of the Year, Patent Litigation, Scottsdale, 2019, 2021, 2023
- Listed in Best Lawyers in America®, Intellectual Property Litigation, 2018-2026
- Listed in Best Lawyers in America®, Patent Litigation, 2018-2026
- Super Lawyers® - Southwest, Intellectual Property Litigation, 2015-2025
- Top Lawyers in Arizona – Arizona Magazine, 2015-2025
- America’s Top 100 High Stakes Litigators, 2018-2019
- Top 50 bench verdicts Arizona, 2016
- Super Lawyers® - Southwest Rising Star, Intellectual Property Litigation, 2008-2014
- Arizona Civil Jury Instructions Committee – Arizona State Bar, 2012-2015
- Member Arizona’s Finest Lawyers
- AV Preeminent Rating – Martindale-Hubbell
