Fara Sunderji

Fara Sunderji




Fara assists clients in the development and execution of all types of marketing promotions from sweepstakes to complex contests of skill, including giveaways on Instagram, Twitter and Facebook. She also counsels clients on advertising claim substantiation, endorsements, testimonials and native advertising. In addition, Fara has extensive expertise in all stages of the brand management process, including trademark selection, clearance, prosecution, maintenance and enforcement and litigation. She regularly represents clients in opposition and cancellation proceedings before the Trademark Trial and Appeal Board and in federal court. Fara’s practice includes representation of clients in a wide array of industries, including alcoholic beverages, snack foods, industrial chemicals, fashion, video games, publishing, pharmaceuticals and financial services. Fara is the co-manager of Dorsey’s IP Blog, TheTMCA.com, which focuses on legal developments in the world of Trademarks, Copyrights, and Advertising.

Education & Admissions

Fordham University School of Law (J.D., 2006), cum laude

Vassar College (B.A. Science, Technology & Society, 2000), Departmental Honors


  • New York
  • United States Patent and Trademark Office
  • U.S. Court of Appeals for the Second Circuit
  • U.S. District Courts for the Southern and Eastern Districts of New York


Representative Work

  • Atari Interactive, Inc. v. Greenberg (TTAB 2016). Prevailed in trademark opposition proceeding based on likelihood of confusion with Atari’s HAUNTED HOUSE trademark.
  • JA Men’s Group LLC v. JA Apparel Corp. (AAA 2015). Secured and collected award of $42.6 million in trademark licensing dispute.
  • Jaguar Land Rover Limited v. A-Z Wheels LLC (S.D. Cal. 2014). Obtained permanent injunction and damages award on behalf of Jaguar Land Rover in action for trademark counterfeiting and copyright infringement involving defendants' advertising and sale of knock-off wheels.
  • Half the Sky Foundation v. Half the Sky Movement, LLC, Show of Force, LLC, Force Films, LLC, Games for Change, Inc., Nicholas D. Kristof and Sheryl WuDunn (S.D.N.Y. 2013). Defeated defendant’s motion to dismiss and obtained favorable settlement for Half the Sky Foundation.
  • Bell's Brewery, Inc. v Winery Exchange, Inc. (E.D. Mich 2011). Obtained favorable settlement for Bell’s Brewery against a manufacturer of private label beer in a trademark infringement case.
  • Initiated, defended and settled dozens of TTAB opposition proceedings.
  • Filed and prosecuted numerous UDRP complaints resulting in recovery of dozens of domain names for clients.

News & Resources


#AdLaw – A Quick Wrap-Up From The 2020 ANA/BAA Marketing Law Conference
FTC Announces Regulatory Review of Endorsement Guides – Changes and Enforcement Actions Will Likely Follow
Fiji Water Splashes Back After Getting Sued For Posting a Meme
Sued for Posting a Meme – That Just Happened
Sued for Reposting a Photo of Herself on Instagram -That Just Happened to Gigi Hadid
American Airlines Flying High After Copyright Office Reversal
Influencer Advertising: The SEC, Not Just The FTC, Could Be Watching
#HonestAds : A Wrap Up from the 2018 NAD Conference
The American Flag Napkins You’ll be Using at Your BBQ on July 4th are Probably Illegal
Ambush Marketing – World Cup 2019 and Beyond
Don’t Get Caught Offside With Your World Cup Marketing Promotions
FTC Bugged by Unsubstantiated Mosquito Repellant Claims and Endorsements With Undisclosed Material Connections
Adnan Syed Won a New Trial (Again), But the Serial Podcast Lost its Own Appeal
“Fastest Growing Brand” – Don’t Mix and Match Ad Claim and Substantiation
Choosing Your Words Carefully in Advertising: NAD Recommends Advertiser Discontinue Use of the Word “Choosing”
Let the Games Begin – Let Marketers Beware!
About that Dodge Super Bowl Ad
Extra Foam, Please: Common Sense Prevails and Court Finds that Starbucks Lattes Contain Foam
#MarketingLaw – Fake News, Auto-Renewal Subscription Plans, Influencers and the Latest from the FTC
Advertising Your Glowing Online Reviews – How To Substantiate Ad Claims Based on Consumer Reviews
Sued for Retweeting – Yes, That Just Happened
Did You Attend the FTC’s #Influencers101 Twitter Chat? If Not, We Took Notes.
The Latest Influencer Advertising Tips from the FTC – When, How & Where to Make Effective Disclosures
Dear Influencers: It’s the FTC, Again – FTC Issues 21 Follow-up Warning Letters
P. Diddy on Instagram – No Free Pass on Copyright Law

News & Press Mentions

Fara Sunderji Discusses Nike's Lawsuit Against Drip Creationz
Dorsey Partner Fara Sunderji Comments on Satan Shoes Lawsuit
Dorsey’s Trademark Lawyers Ranked in World Trademark Review 1000
Partner Fara Sunderji Comments on SCOTUS Booking.com Ruling
Dorsey Partner Fara Sunderji Discusses Booking.com SCOTUS Arguments
Dorsey’s Trademark Lawyers Ranked in World Trademark Review 1000
Dorsey Partner Fara Sunderji Comments on FUCT Win
Dorsey Partner Fara Sunderji Outlines How Social Media Influencers Can Infringe Copyright
Dorsey Partner Fara Sunderji Comments on Jerry Media Meme Lawsuit
Dorsey Partner Fara Sunderji Remarks on EU Copyright Changes
Dorsey Partner Fara Sunderji Comments on Hadid Copyright Suit
Dorsey’s TMCA Blog Named Again as One of ABA’s Top Blogs
Dorsey Partner Fara Sunderji Discusses FIFA Advertising
Dorsey Partner Fara Sunderji Discusses World Cup Ambush Marketing
Dorsey Partner Fara Sunderji Discusses Olympics Branding
Dorsey Partner Fara Sunderji Discusses Winter Olympics Branding
Dorsey's TMCA Blog Named One of ABA's Top 50 Blogs
Five Disputes Lawyers Join Dorsey Partnership
Dorsey & Whitney Names New Partners
Dorsey's TMCA Blog Recently Featured as ABA's Blawg of the Week
Dorsey Nationally Ranked and Named Trademark Law Firm of the Year by "U.S. News – Best Lawyers" Best Law Firms
Dorsey & Whitney Announces New IP Blog: The TMCA
Dorsey Named One of Top Trademark Firms

Select Presentations

  • “Native Content and Influencer Advertising: The Business Why and The Legal How,” Panel Member, New York State Bar Association, Entertainment Arts & Sports Law Section, June 2016
  • “On the Heels of the Week: The Status of Fashion Protection,” Panel Member, New York State Bar Association, Entertainment Arts & Sports Law Section, Fashion Law Committee, March 2012

Industries & Practices

  • Cybersecurity, Privacy & Social Media
  • Food, Beverage & Agribusiness
  • Intellectual Property
  • Intellectual Property Litigation
  • Technology
  • Trademark, Copyright & Advertising

Professional & Civic

Professional Achievements

  • Member, International Trademark Association (INTA), Enforcement Committee, Judicial Administration and Trademark Litigation Subcommittee (2014 -2017)
  • Member, Association of the Bar of the City of New York, Committee on Trademarks and Unfair Competition (2016 – 2019)
  • Brand Activation Association (BAA)


Contributed 50+ Pro Bono Hours in 2020

  • Contributed more than 50 Challenge pro bono hours, 2020
  • Recognized as a Leading Practitioner in World Trademark Review 1000 – The World’s Leading Trademark Professionals, 2020-2021
  • Dorsey & Whitney – Scales of Justice Team Award (Racial Justice Bronx Project), 2021
  • Pro Bono Scales of Justice Award, 2011 & 2013
Fara Sunderji