New York
P +1 (212) 415-9291
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Overview
CLIENTS REGULARLY CALL ON FARA TO COUNSEL THEM ON ISSUES RELATING TO ADVERTISING, MARKETING, TRADEMARKS, SOCIAL MEDIA AND DOMAIN NAMES, ENABLING THEM TO PROTECT AND GROW THEIR VALUABLE BRANDS.
Fara assists clients in the development and execution of all types of marketing promotions from sweepstakes to complex contests of skill, including giveaways on Instagram, Twitter and Facebook. She also counsels clients on advertising claim substantiation, endorsements, testimonials and native advertising. In addition, Fara has extensive expertise in all stages of the brand management process, including trademark selection, clearance, prosecution, maintenance and enforcement and litigation. She regularly represents clients in opposition and cancellation proceedings before the Trademark Trial and Appeal Board and in federal court. Fara’s practice includes representation of clients in a wide array of industries, including alcoholic beverages, snack foods, industrial chemicals, fashion, video games, publishing, pharmaceuticals and financial services. Fara is the co-manager of Dorsey’s IP Blog, TheTMCA.com, which focuses on legal developments in the world of Trademarks, Copyrights, and Advertising.
Education & Admissions
Fordham University School of Law (J.D., 2006), cum laude
Vassar College (B.A. Science, Technology & Society, 2000), Departmental Honors
Admissions
- New York
- United States Patent and Trademark Office
- U.S. Court of Appeals for the Second Circuit
- U.S. District Courts for the Southern and Eastern Districts of New York
Experience
Client Achievements
Representative Work
- Atari Interactive, Inc. v. Greenberg (TTAB 2016). Prevailed in trademark opposition proceeding based on likelihood of confusion with Atari’s HAUNTED HOUSE trademark.
- JA Men’s Group LLC v. JA Apparel Corp. (AAA 2015). Secured and collected award of $42.6 million in trademark licensing dispute.
- Jaguar Land Rover Limited v. A-Z Wheels LLC (S.D. Cal. 2014). Obtained permanent injunction and damages award on behalf of Jaguar Land Rover in action for trademark counterfeiting and copyright infringement involving defendants' advertising and sale of knock-off wheels.
- Half the Sky Foundation v. Half the Sky Movement, LLC, Show of Force, LLC, Force Films, LLC, Games for Change, Inc., Nicholas D. Kristof and Sheryl WuDunn (S.D.N.Y. 2013). Defeated defendant’s motion to dismiss and obtained favorable settlement for Half the Sky Foundation.
- Bell's Brewery, Inc. v Winery Exchange, Inc. (E.D. Mich 2011). Obtained favorable settlement for Bell’s Brewery against a manufacturer of private label beer in a trademark infringement case.
- Initiated, defended and settled dozens of TTAB opposition proceedings.
- Filed and prosecuted numerous UDRP complaints resulting in recovery of dozens of domain names for clients.
News & Resources
Articles
February 26, 2020
February 15, 2019
February 06, 2019
February 01, 2019
December 21, 2018
December 17, 2018
September 26, 2018
July 03, 2018
June 15, 2018
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April 18, 2018
February 08, 2018
February 05, 2018
January 12, 2018
November 20, 2017
November 09, 2017
September 27, 2017
September 18, 2017
June 07, 2017
News & Press Mentions
February 18, 2020
June 24, 2019
March 21, 2019
March 18, 2019
February 12, 2019
December 3, 2018
June 14, 2018
March 6, 2018
February 7, 2018
November 2017
November 20, 2017
November 17, 2017
November 1, 2016
November 5, 2015
May 7, 2014
Events & Speaking Engagements
Select Presentations
- “Native Content and Influencer Advertising: The Business Why and The Legal How,” Panel Member, New York State Bar Association, Entertainment Arts & Sports Law Section, June 2016
- “On the Heels of the Week: The Status of Fashion Protection,” Panel Member, New York State Bar Association, Entertainment Arts & Sports Law Section, Fashion Law Committee, March 2012
Industries & Practices
Trademark, Copyright & Advertising
Explore This Practice View client achievements related to this practice View resources related to this practiceCybersecurity, Privacy & Social Media
Explore This Practice View client achievements related to this practice View resources related to this practiceIntellectual Property Litigation
Explore This Practice View client achievements related to this practice View resources related to this practiceFood, Beverage & Agribusiness
Explore This Practice View client achievements related to this practice View resources related to this practice- Cybersecurity, Privacy & Social Media
- Food, Beverage & Agribusiness
- Intellectual Property
- Intellectual Property Litigation
- Technology
- Trademark, Copyright & Advertising
Professional & Civic
Professional Achievements
- Member, International Trademark Association (INTA), Enforcement Committee, Judicial Administration and Trademark Litigation Subcommittee (2014 -2017)
- Member, Association of the Bar of the City of New York, Committee on Trademarks and Unfair Competition (2016 – 2019)
- Brand Activation Association (BAA)
