Fara Sunderji

Much of Fara’s practice involves working with clients to navigate complex legal issues on social media that implicate federal and state laws in the areas of intellectual property and advertising. She is particularly known for her deep knowledge of promotions law, and regularly helps clients develop sweepstakes, complex contests of skill and user-generated content promotions on social media. Fara also works with clients to review their advertising and marketing materials both in print and online to ensure their ad claims are fair and substantiated. In the area of influencer advertising, Fara frequently counsels clients on the Federal Trade Commission’s guidelines on endorsements and testimonials, conducts training for social media and marketing teams and drafts influencer contracts.

In addition, Fara’s expertise extends to all stages of the brand management process, including trademark selection, clearance, prosecution, maintenance, enforcement and litigation. In the World Trademark Review 1000 rankings for 2022, Fara was heralded by clients and her peers as “a fantastic and thoughtful lawyer when it comes to trademark portfolio management. She is proactive, creative and an expert in wide-ranging matters that impact brands.” Fara also regularly represents clients in opposition and cancellation proceedings before the Trademark Trial and Appeal Board (the “TTAB”) and in federal court. Fara’s practice includes representation of clients in a wide array of industries, including alcoholic beverages, snack foods, cosmetics, industrial chemicals, fashion, video games, publishing, pharmaceuticals and financial services.

Fara is currently the chair of the Trademarks and Unfair Competition Committee at the Association of the Bar of the City of New York. Fara is also a co-editor and regular writer for Dorsey’s award-winning IP Blog, TheTMCA.com, which focuses on legal developments in the world of Trademarks, Copyrights and Advertising.