Overview
Alia advises her clients on trademarks, copyright, and marketing issues.
Her practice includes trademark clearance, prosecution, portfolio management, and online enforcement.
She has experience in various branding projects, including preparation of sweepstakes and rules for television and communication networks; and reviewing related marketing materials. She also counsels clients on online and social media marketing.
Alia has considerable experience in brand protection, involving takedown procedures, negotiation with infringing parties ,and relationship building with online platforms to better assist her clients.
Prior to private practice, Alia acted as an intellectual property counsel at a multi-billion dollar lifestyle brand and advised on all facets of intellectual property and anti-counterfeiting.
Alia’s background includes considerable experience working internationally, including working in communications and digital marketing for a preeminent hospitality group in Hong Kong and overseeing issues management operations for a major government body in Canada.
Experience
Representative Experience
- Protect world-famous brands and develop international trademark enforcement strategies for institutional clients.
- Advise clients on enforcement measures for misappropriation of trademarks, including demand letters and trademark coexistence agreements.
- Provide counsel on the development, availability, registrability, and strength of proposed trademarks.
- Conduct trademark clearance searches.
- Coordinate international trademark portfolios for industry-leading clients.
- Work with local counsel to prosecute and maintain international trademark portfolios.
- Provide counsel on the creation and use of copyrighted works.
- Draft sweepstakes and contest rules.
- Review marketing and advertising materials.
Industries & Practices
Trademark, Copyright + Advertising
Explore This Practice View client achievements related to this practice View resources related to this practice- Advertising & Marketing
- Creative Industries
- Hospitality
- Intellectual Property
- Privacy & Social Media
- Trademark, Copyright + Advertising