Sarah Robertson

Sarah Robertson

New York P +1 (212) 735-0788 F +1 (212) 953-7201 Toronto P (416) 367-7370



Sarah has over twenty years’ experience helping clients protect, enforce and exploit their intellectual property assets and overseeing clients’ general business needs, with particular depth in the creative industries, tech, financial, and consumer product sectors.

Sarah has extensive experience in a wide scope of corporate and commercial agreements and transactions involving intellectual property, and assisting with the day-to-day needs of clients. She clears, registers, and enforces brand names in the U.S. and internationally. She handles sales and distribution issues, as well as complex licensing matters. She represents clients in Trademark Trial and Appeal Board proceedings and in disputes involving intellectual property, including mobile app and domain name conflicts. She also counsels clients on marketing, advertising, contest, and online reputation management issues. Sarah also services clients operating in the creative and entertainment industries, including in areas involving rights exploitation, including U.S.-China film, TV, and music related transactions, as well as in the newly-developing cannabis branding area.

Also admitted to practice in Ontario, Canada, and currently qualified as a Foreign Legal Consultant in Ontario, Sarah has extensive experience in Canadian cross-border issues and helping Canadian businesses enter the U.S. market.

Sarah is the head of Dorsey’s New York Trademark Group and the firm’s Creative Industries Industry Group. Sarah is a contributor to Dorsey’s critically-acclaimed IP Blog,, which focuses on legal developments in the world of TradeMarks, Copyrights, and Advertising. and the Firm’s Trademark Practice Group have been recognized in JD Supra’s 2022 Readers’ Choice Awards.

Education & Admissions

Osgoode Hall Law School, Toronto, Canada (J.D.), Award for Excellence in Copyright Law

Queen’s University, Toronto, Canada (B.A., French Studies)


  • New York
  • U.S. District Court for the Southern District of New York
  • Foreign Legal Consultant – Law Society of Upper Canada


  • French

News & Resources


Can you Repeat the Question? Supreme Court Hears Oral Argument on the Scope of Damages in Copyright Infringement
Parlez-vous Francais? New Language Requirements in Effect in Québec in June 2025
Scaling Cannabis Brands Nationally – the Highs (and Lows)
New York Post-Mortem Statutory Right of Publicity Set to Take Effect
#AdLaw – A Quick Wrap-Up From The 2020 ANA/BAA Marketing Law Conference
FTC Report on Social Media Bots and Deceptive Advertising
Take Two: Photographer’s Copyright Suit Over Embedded Instagram Post is Revived
#igers Beware – Embedded Instagram Post Found Not To Infringe Copyright
Are Color Trademarks on Product Packaging Inherently Distinctive?
Copyright Lessons from the Bench-Third Circuit Analyzes Work for Hire and Assignment Requirements and Standard for Injunctive Relief
FDA a Buzzkill for 15 CBD Companies
In-House Lawyers Reveal Brand Licensing Strategies
A Man Walks into a Bar… And Fair Use Is Found
Third Circuit Analyzes Work for Hire and Assignment Requirements and Explains Why the Distinction Matters
Give Me Aphukenbrake* – USPTO Issues Examination Guide on Treatment of Scandalous Marks Following Supreme Court Case
Some CBD Trademarks Are Now Federally Registrable Based on New Guidance from the USPTO
Ad Agency Liability: FTC Continues To Focus on Agency Role in Ad Campaigns
PTO Proposes Requiring Foreign Trademark Owners to Obtain U.S. Counsel
Updated Draft of California’s Cannabis Regulations Could Stifle IP Licensing
#MarketingLaw – Update from the 2018 ANA/BAA Marketing Law Conference
Bot or not? The Rise of CGI Influencers
Only in Canada, eh? Canada’s Broad Interpretation of Trademark “Use” Gives U.S. Retailers A Big Leg Up
Large Number of Works Set to Enter the Public Domain in 2019
Cannabis Shirt Battle Costs Iowa State Almost $1M
de Havilland vs Feud – FX Wins Round in California Court of Appeal

News & Press Mentions

18 Dorsey Attorneys Named Thomson Reuters “Stand-Out Lawyers”
Dorsey’s Trademark Lawyers and Offices Ranked in 2024 World Trademark Review 1000
Thinking Offensively and Defensively About a Trademark Portfolio
Dorsey Returns as an Organization Member to MAPLE, Represented by Partners Sarah Robertson, Marc Kushner, and Kent Schmidt
Dorsey’s Trademark Lawyers and Offices Ranked in the 2023 World Trademark Review 1000
Dorsey’s Trademark Lawyers and Offices Ranked in World Trademark Review 1000
Dorsey’s Trademark Lawyers Ranked in World Trademark Review 1000
Dorsey’s Trademark Lawyers and Practice Ranked in World Trademark Review
Dorsey’s Trademark Lawyers and Practice Ranked in World Trademark Review
Dorsey Holds Investing in Brand Value Event
Dorsey’s Trademark Lawyers Honored in World Trademark Review 2017
Dorsey Nationally Ranked and Named Trademark Law Firm of the Year by "U.S. News – Best Lawyers" Best Law Firms
Dorsey’s Trademark Lawyers Honored in World Trademark Review
Dorsey’s Trademark Lawyers Honored in World Trademark Review
Dorsey Named One of Top Trademark Firms
Dorsey Partner Sarah Robertson Elected President of Canadian American Bar Association


Thinking Offensively and Defensively About a Trademark Portfolio

Select Presentations

  • "Hot Topics in Trademark, Copyright and Advertising Law in 2023," Presenter, NJIPLA 37th Annual Pharmaceutical/Chemical Patent Practice Update, November 2023
  • "Investing in Brand Value," Panelist, June 21, 2017 
  • Annual Review: 2013 Litigation and Trends,” Panelist, Ontario Bar Institute 2014, Entertainment, Communications and Media Law Program, February 2014
  • "Social Media Trends, Risks and Rewards," Dorsey & Whitney Symposium for Corporate Leaders, New York, April 17, 2012
  • "Marketing in Cyberspace: Legal Protection in an Age of Social Media," Ontario-New York Legal Summit, Toronto, Canada, March 28, 2012
  • "Current and Trending Topics in Brand, Famous Personality and Character Licensing: Development to Bankruptcy, Entertainment, Arts and Sports Law (EASL)," Section Annual Meeting, New York, NY, January 23, 2012
  • "Table Topic Leader, Infringement by Product Substitution," INTA 2011 Annual Meeting, San Francisco, May 2011
  • "Building a Successful Brand Identity: Getting it Right from Design to Legal," Dorsey & Whitney Luncheon Symposium, co-presentation with Jonathan Ford, Designer and Co-Founder, Pearlfisher, June 21, 2010
  • "Fashion Design – Copyright and Other Protection North and South of the Border," American Intellectual Property Law Association (AIPLA) Spring Conference, May 7, 2010
  • "More than IP: Understanding the Critical Issues Global Companies Must Consider," Panel member, SIAA Ed Tech Business Forum, November 2009
  • "Protecting Against Parallel Imports and Gray Market Goods," Anti-Counterfeiting and Brand Protection Symposium, Toronto, Canada, October 2009
  • "Tasting, Kiting, Phishing and Pharming: IP Law Goes Online," Dorsey & Whitney Corporate Counsel Symposium, Minneapolis, Minnesota, November 2008
  • "Search Engines, Keyword-Linked Online Advertising and Trademark Infringement," Speaker, Intellectual Property Institute of Canada - New York State Bar Association Summer IP Meeting, Montreal, Canada, July 2008
  • "Trademarks In Business Transactions," Moderator, INTA Roundtable Program, February 2008
  • "Employee Inventions - A Trademark Perspective," Dorsey & Whitney-sponsored CLE seminar, February 2007
  • "What Every Business Needs to Know About Copyright", Dorsey & Whitney-sponsored CLE seminar, September 2006
  • "North American Licensing Strategies and Issues," Moderator, INTA Annual Meeting, May 2006
  • "Advanced Trademark Issues for the IP Practitioner," Program Chair and Presenter, Association of the Bar of the City of New York, April 2005
  • “Advanced Trademark Licensing Strategies” presented at Harvard Club, New York , co-presenter, L. Deinard, February 2004

Industries & Practices

Educational Publishing, Technology & Services
Cybersecurity, Privacy & Social Media
  • Artificial Intelligence
  • Banking & Financial Institutions
  • Canada Cross-Border Transactions
  • Cannabis
  • Creative Industries
  • Cybersecurity, Privacy & Social Media
  • Educational Publishing, Technology & Services
  • Food, Beverage & Agribusiness
  • Healthcare & Life Sciences
  • Intellectual Property
  • Intellectual Property Litigation
  • Mining
  • Technology
  • Technology Commerce
  • Trademark, Copyright + Advertising
  • Video Games

Professional & Civic

Professional Achievements

  • Chair, Entertainment, Sports and Arts Law (EASL) Section of the New York State Bar Association, 2024-2026
  • Board Member, Council for Canadian American Relations
  • Chair, Advisory Board, Canadian American Bar Association
  • Member, International Trade-mark Issues Committee, Intellectual Property Institute of Canada (IPIC), 2011-present
  • Member, International Trademark Association (INTA), Trademark Office Practices Committee, 2007-2010
  • Member, Intellectual Property Institute of Canada (IPIC), Membership Committee, 2007-2009
  • Member, Trademarks and Unfair Competition Committee, Bar Association of the City of New York, 2002-2005
  • Law Society of Upper Canada


  • Recognized as a "Stand-Out Lawyer" by Thomson Reuters, 2024
  • Recognized as a Leading Practitioner in World Trademark Review 1000 – The World’s Leading Trademark Professionals, 2016-2024
  • Qualified Foreign Legal Consultant in Ontario
Sarah Robertson