Sarah Robertson

Sarah Robertson




Sarah has over fifteen years’ experience helping clients protect, enforce and exploit their intellectual property assets and overseeing clients’ general business needs, with particular depth in the creative industries, tech, financial and consumer product sectors.

Sarah has extensive experience in a wide scope of corporate and commercial agreements and transactions involving intellectual property, and assisting with the day-to-day needs of clients. She clears, registers and enforces brand names in the U.S. and internationally. She handles sales and distribution issues, as well as complex licensing matters. She represents clients in Trademark Trial and Appeal Board proceedings and in disputes involving intellectual property, including mobile app and domain name conflicts. She also counsels clients on marketing, advertising, contest and online reputation management issues.

Also admitted to practice in Canada, Sarah has extensive experience in Canadian cross-border issues and helps Canadian businesses enter the U.S. market.

Sarah is the head of Dorsey’s New York Trademark Group and President of the Canadian American Bar Association.

Education & Admissions

Osgoode Hall Law School, Toronto, Canada (J.D., 1997), Award for Excellence in Copyright Law

Queen’s University, Toronto, Canada (B.A., French Studies, 1992)


  • New York
  • U.S. District Court for the Southern District of New York


  • French

News & Resources


Cannabis Branding and Free Speech Considerations
Yelp! Negative Online Consumer Review Protected as Opinion, Not Actionable Libel
Advertising Standards Authority Rules That Instagram Post Contained Inadequate Disclosure
What the FTC Wants Businesses to Know About the New Law Protecting Consumers’ Rights to Post Negative Online Reviews
New Federal Law Protects Consumers’ Right to Post Negative Online Reviews
New Federal Law Protects Consumers’ Right to Post Negative Online Reviews
Aereo’s Antenna Arrays and Streaming of Broadcast Programming to Individual Subscribers Found Infringing
Court Protects Color Trademark for Fashion Products
Waiving A Red Flag: Potential Restrictions on Using Color To Brand Products and Services in the U.S.
Client Alert For Holders Of Trademark Rights In The U.K.
"A Domain Name Dispute is a Four-Letter Word: the ACPA and UDRP," (co-author, L. Deinard) Dorsey & Whitney Intellectual Property Law Update
"Your Advertising Slogan – Is It Protectable as a Trademark?," (co-author, L. Deinard) Dorsey & Whitney Intellectual Property Law Update

News & Press Mentions

Dorsey’s Trademark Lawyers and Practice Ranked in World Trademark Review
Dorsey Holds Investing in Brand Value Event
Dorsey’s Trademark Lawyers Honored in World Trademark Review 2017
Dorsey Nationally Ranked and Named Trademark Law Firm of the Year by "U.S. News – Best Lawyers" Best Law Firms
Dorsey’s Trademark Lawyers Honored in World Trademark Review
Dorsey’s Trademark Lawyers Honored in World Trademark Review
Dorsey Named One of Top Trademark Firms
Dorsey Partner Sarah Robertson Elected President of Canadian American Bar Association

Select Presentations

  • Panelist, “Annual Review: 2013 Litigation and Trends,” Ontario Bar Institute 2014, Entertainment, Communications and Media Law Program, February 2014
  • "Social Media Trends, Risks and Rewards," Dorsey & Whitney Symposium for Corporate Leaders, New York, April 17, 2012
  • "Marketing in Cyberspace: Legal Protection in an Age of Social Media," Ontario-New York Legal Summit, Toronto, Canada, March 28, 2012
  • "Current and Trending Topics in Brand, Famous Personality and Character Licensing: Development to Bankruptcy, Entertainment, Arts and Sports Law (EASL)," Section Annual Meeting, New York, NY, January 23, 2012
  • "Table Topic Leader, Infringement by Product Substitution," INTA 2011 Annual Meeting, San Francisco, May 2011
  • "Building a Successful Brand Identity: Getting it Right from Design to Legal," Dorsey & Whitney Luncheon Symposium, co-presentation with Jonathan Ford, Designer and Co-Founder, Pearlfisher, June 21, 2010
  • "Fashion Design – Copyright and Other Protection North and South of the Border," American Intellectual Property Law Association (AIPLA) Spring Conference, May 7, 2010
  • "More than IP: Understanding the Critical Issues Global Companies Must Consider," Panel member, SIAA Ed Tech Business Forum, November 2009
  • "Protecting Against Parallel Imports and Gray Market Goods," Anti-Counterfeiting and Brand Protection Symposium, Toronto, Canada, October 2009
  • "Tasting, Kiting, Phishing and Pharming: IP Law Goes Online," Dorsey & Whitney Corporate Counsel Symposium, Minneapolis, Minnesota, November 2008
  • "Search Engines, Keyword-Linked Online Advertising and Trademark Infringement," Speaker, Intellectual Property Institute of Canada - New York State Bar Association Summer IP Meeting, Montreal, Canada, July 2008
  • "Trademarks In Business Transactions," Moderator, INTA Roundtable Program, February 2008
  • "Employee Inventions - A Trademark Perspective," Dorsey & Whitney-sponsored CLE seminar, February 2007
  • "What Every Business Needs to Know About Copyright", Dorsey & Whitney-sponsored CLE seminar, September 2006
  • "North American Licensing Strategies and Issues," Moderator, INTA Annual Meeting, May 2006
  • "Advanced Trademark Issues for the IP Practitioner," Program Chair and Presenter, Association of the Bar of the City of New York, April 2005
  • “Advanced Trademark Licensing Strategies” presented at Harvard Club, New York , co-presenter, L. Deinard, February 2004

Industries & Practices

Educational Publishing, Technology & Services
Cybersecurity, Privacy & Social Media
Trademark, Copyright, Advertising & Brand Management
  • Banking
  • Cannabis
  • Cybersecurity, Privacy & Social Media
  • Educational Publishing, Technology & Services
  • Food, Beverage & Agribusiness
  • Intellectual Property Litigation
  • Mining & Natural Resources
  • Technology Commerce
  • Trademark, Copyright, Advertising & Brand Management

Professional & Civic

Professional Achievements

  • Member, Executive Committee, Entertainment, Sports and Arts Law (EASL) Section of the New York State Bar Association
  • President, Canadian American Bar Association
  • Member, International Trade-mark Issues Committee, Intellectual Property Institute of Canada (IPIC), 2011-present
  • Member, International Trademark Association (INTA), Trademark Office Practices Committee, 2007-2010
  • Member, Intellectual Property Institute of Canada (IPIC), Membership Committee, 2007-2009
  • Member, Trademarks and Unfair Competition Committee, Bar Association of the City of New York (2002-2005)
  • Law Society of Upper Canada


  • Recognized as a Leading U.S. Trademark Practitioner by the World Trademark Review in 2016-2018
  • Qualified Foreign Legal Consultant in Ontario
Sarah Robertson