On June 21, international law firm Dorsey & Whitney LLP held an event at its New York City office on the subject ofInvesting in Brand Value. Panelists included the co-founder and CEO of Tequila Casa Dragones, Bertha Gonzalez, described as “the First Lady of Tequila,” David Mason, founder of Mason & Sons and owner of heritage tailoring brand Anthony Sinclair (first tailor to the James Bond film franchise), and Dimitri Katsachnias, President and CEO of Air Paris, the renowned strategic consulting and creative agency.


Panel discussion focused on navigating the challenges of developing and growing a brand-based business, and explored the subjects of brand authenticity, the relevance of heritage in the current consumer environment and the intersection of old retail economy and ecommerce. The panel was hosted by Eric Rytter, a partner at Dorsey and head of the Private Equity practice group, who served as moderator and led the discussion. Dorsey IP partner Sarah Robertson, head of Dorsey's Creative Industries Group provided commentary on the importance and benefit of focusing on IP and trademark issues early on in a brand’s life cycle to clear the pathway for growth and to attract outside investment.


The event was covered by several industry publications: Luxury Daily and Cosmetics Design.