Eileen Xu

Eileen Xu

Associate, *Registered Foreign Lawyer (PRC)


Eileen advises on all aspects of IP matters, including trademark prosecution and enforcement, domain name disputes, copyright, trade dress, patent and IP related commercial matters.
Eileen has acted for numerous of world-renowned and multinational companies in the contentious and non-contentious IP matter in China.

Education & Admissions

Southern Methodist University (Master of Laws, 2007)

University of Sheffield (LL.B., 2005)


  • China
  • New York


  • English, Cantonese, Mandarin


Representative Experience

  • Acted for multinational brands in IP rights enforcement actions in China and Hong Kong, including issuing cease & desist letters, and commencing legal actions.
  • Assisted well-known fashion brand in closing down fake stores in China through civil litigations.
  • Successfully assisted multinational brands in resolving major trademark piracy issues through innovative proceedings before the China National Intellectual Property Administration.
  • Represented international corporations in domain name arbitrations and advised IP protection strategies on e-commerce platforms in China and Hong Kong.
  • Managed trademark portfolios of various world’s leading luxury fashion brands.
  • Advised on IP protection strategies for start-up companies in China and Hong Kong.
Eileen Xu