What's that distant buzz you hear? It's the sound of a swarm coming your way.

In late-2009, the Internet Corporation for Assigned Names and Numbers (ICANN) plans to begin accepting applications for new generic top-level domain names (gTLDs), and granting them by the hundreds. This move will likely usher in a new world on the Web.

Click here to read the full article, "Web 3.0 Free-for-All," appearing in ADWEEK and authored by Dorsey's Erin Hogan and Jamie Nafziger.