Dorsey partner Lisa Osman discusses the utility of an "intellectual property audit" in helping a company manage its intellectual property assets strategically. Osman describes how the audit team reviews intellectual property assets, evaluates market potential, and determines if protections are adequate and portfolios complete.
With the resulting knowledge base, Osman argues that company management can choose a corporate identity and product and service names that drive the brands; acquire intellectual property assets that complement the company's portfolio; divest non-strategic intellectual property assets; and structure employment contracts to protect intellectual property.
This article originally appeared in the February 17, 2006, edition of the Denver Business Journal, and is reproduced with permission.