Insights
Blog Post
Dorsey Takes London: Highlights from the INTA Annual Meeting
June 8, 2026 – The TMCA
by Connor J. Hansen, J. Michael Keyes, Tiffany Shimada, Janet Wong, and Cathy Dahl

Articles
Eveready Vs. Squirt: How Trademark Surveys Fare In 9th Circ.
December 10, 2025
by J. Michael Keyes and Emily Martin-Shakya
Podcast Episode
How AI is Reshaping US Copyright Law
September 24, 2025 – SharkCast
by Kent J. Schmidt and J. Michael Keyes

Blog Post
Jack Daniel's Remand, Part I: Why Did the Trial Court Give "Little Weight" to a Consumer Survey Showing 29% Confusion?, Op. 1, No. 45
February 3, 2025 – The TMCA
by J. Michael Keyes
Podcast Episode
Consumer Surveys – Separating Pseudo Science from Admissible Evidence
February 8, 2024 – SharkCast
by Kent J. Schmidt and J. Michael Keyes

Articles
The Jack Daniel’s consumer survey: is it a veto over mockery?
September 6, 2023
by J. Michael Keyes
Articles
What Jack Daniel's High Court Ruling Means For Parody
June 14, 2023
by J. Michael Keyes
Media Mentions
Dorsey Partner Mike Keyes Comments on SCOTUS Ruling in Trademark Case
June 13, 2023
by J. Michael Keyes
Media Mentions
Dorsey Partner Mike Keyes Discusses Supreme Court Ruling in Favor of Jack Daniel's in Trademark Dispute Over Dog Toy
June 8, 2023
by J. Michael Keyes
Media Mentions
Dorsey Partner Mike Keyes on the Significance of Supreme Court's Decision in Jack Daniel's Trademark Case
June 8, 2023
by J. Michael Keyes
Articles
Surveys Are Like Shoes: One Size Does NOT Fit All!
February 14, 2023
by J. Michael Keyes
Articles
In-N-Out Burger Trade Dress Dispute: A Supersized Lesson in Consumer Survey Evidence
May/June 2022
by J. Michael Keyes
Blog Post
In-N-Out Trade Dress Dispute Part III: To Squirt, or Not to Squirt?
April 4, 2022 – The TMCA
by J. Michael Keyes
Blog Post
In-N-Out Burger Trade Dress Dispute Part II: Where’s The Beef?
March 28, 2022 – The TMCA
by J. Michael Keyes
Blog Post
In-N-Out Trade Dress Dispute: Court Finds Alleged Flaws in Survey Evidence a “Nothing Burger”
March 21, 2022 – The TMCA
by J. Michael Keyes
Blog Post
Faulty Universe and Suggestive Stimuli Doom Admissibility of Consumer Survey Evidence
December 14, 2021 – The TMCA
by J. Michael Keyes
Blog Post
The Other Shoe Drops: Court Boots Doc Martens’ Legal Expert in Trade Dress Donnybrook
August 3, 2021 – The TMCA
by J. Michael Keyes
Blog Post
Doc Martens Gives the Boot to Likelihood of Confusion Expert in Trade Dress Dust-Up
July 22, 2021 – The TMCA
by J. Michael Keyes
Media Mentions
Mike Keyes Discusses SCOTUS Ruling on Student-Athletes Compensation
July 2, 2021
by J. Michael Keyes
Blog Post
Scantily Clad Survey Gets Bounced Out in Strip Club Scuffle
June 29, 2021 – The TMCA
by J. Michael Keyes
Media Mentions
Dorsey Partner Mike Keyes Remarks on Google v. Oracle Ruling
April 5, 2021
by J. Michael Keyes
Blog Post
Don’t Go Rogue in Proving Up Consumer Deception
April 2, 2021 – The TMCA
by J. Michael Keyes
Blog Post
Down the Hatch: Jägermeister Douses Impaired Survey Evidence in Trademark Victory
February 9, 2021 – The TMCA
by J. Michael Keyes
Blog Post
Graham Cracker Caper or Class Action Case? Consumer Survey Evidence May Tell Us
February 4, 2021 – The TMCA
by J. Michael Keyes
Media Mentions
Dorsey Partner Mike Keyes Comments on SCOTUS Hearing Oracle, Google Arguments
October 7, 2020
by J. Michael Keyes
Blog Post
Tiffany & Co. Jury Verdict Against Costco Loses All Its Luster
August 19, 2020 – The TMCA
by J. Michael Keyes
Media Mentions
Dorsey Partner Mike Keyes Comments on Top Copyright Decisions
July 21, 2020
by J. Michael Keyes
Blog Post
Copyrights & Coronavirus: The Copyright Register Steps Into the Breach
April 3, 2020 – The TMCA
by J. Michael Keyes
Media Mentions
Dorsey Partner Mike Keyes Comments on States Immune From Copyright Claims
March 23, 2020
by J. Michael Keyes
Media Mentions
Dorsey Partner Mike Keyes Comments on Oracle v. Google Copyright Case
December 31, 2019
by J. Michael Keyes

