Today’s Most Effective Methods for Lead Generation
During the webinar you will hear insights into and perspectives on:
- How the nature of lead generation is changing
- The rise of the millennial as a new type of franchise buyer
- How a brand story can make or break franchise development efforts
- Lead generation tactics that work in 2016
- Why most conventional wisdom about franchise sales may be wrong
Moderator: Josh Piper, a Senior Attorney at Dorsey & Whitney LLP, has substantial experience advising local, national, and international businesses in a broad range of franchising, licensing, and distribution issues. When companies seek to grow their business by leveraging the talents and capital of others, Josh leads clients through this diverse, complex, and always-changing area of law.
Jeff Levy is a Coach with The Entrepreneur’s Source®, the world's largest and #1 franchise coaching organization, recognized as the industry leader in franchise education, coaching and knowledge of opportunities through the country. Jeff has coached over 220+ individuals who have become franchisees and has co-authored the book “Making the Jump – Into Small Business Ownership.”
Thomas Scott is CEO of Brand Journalists, a franchise lead generation firm. Since 2008, Thomas has helped over 50 franchise brands create breakthroughs in franchise development, including some of the fastest growing brands in franchising – Sonic, Marco’s, Chem-Dry and many others. He is the co-author of the Franchise Sales Tipping Point, was listed as one of the top 50 content marketers by Kapost, and his brand journalism lead generation tactics have been featured in Entrepreneur.com. His team builds high performance recruitment websites and built four of the top five franchise websites in 2015.
Brad Stevens is the area representative for the Puget Sound area for the Cell Phone Repair® franchise system and has extensive experience with lead generation for franchise prospects. As the VP of Loyalty Programs at Nordstrom, he was the executive responsible for increasing sales and customer retention through specialized loyalty rewards and incentives strategies at one of the nation’s leading fashion retailers. Prior to his work at Nordstrom, Brad was Executive VP at Mud Bay.
Click here to view the materials from the webinar.
**NOTE: Watching this recording does not allow the user to obtain CLE, CPD, CPE or HR credits.