The broadest marketing, advertising, and privacy law conference in the country, is back to give you the best hands-on legal and practical marketing and advertising law guidance to stay abreast of the endless amount of changes.
Session Name: BREAKOUT 10D: DATA BREACH
Time: 5:25 PM
Emerging privacy law requires that companies enact reasonable security practices and procedures or face significant statutory penalties after a data breach. Marketing departments leverage numerous outside vendors to execute advertising campaigns. When your organization provides personal information to one of these vendors and that vendor is compromised, your organization is responsible to the impacted individual. This session will examine the advertising vendor ecosystem in light of these obligations. Attendees will come away understanding the proactive contractual clauses that should be in place to prepare for data breaches, strategies to perform diligence on vendors, and practical advice on conducting incident response should a vendor become compromised.
CISSP, Cybersecurity and Privacy Attorney
Dorsey & Whitney LLP
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