Eveready and Squirt consumer surveys have stood as the two titans for measuring likelihood of confusion in trademark disputes. But how do these two formats stack up in trial courts in the Ninth Circuit — the largest circuit in the country?
Partner Michael Keyes and Associate Emily Martin-Shakya authored an article in Law360 taking a deep dive to see how these two approaches fare across four pivotal points in a trademark case's progression — preliminary injunctions and temporary restraining orders, Daubert challenges, summary judgment motions, and bench trials.
Read the full article on Law360.