Tiffany D.W. Shimada

• Advice regarding social media advertising and influencer marketing issues.
• Global trademark prosecution and enforcement for large international online marketplace.
• U.S. trademark portfolio management for large international food and beverage company.
• Global brand protection and enforcement for leading healthcare provider.
• Availability review of hundreds of brand names for global cosmetics and apparel companies.
• Initiation and successful settlement of TTAB opposition and cancellation proceedings.
• Defense and successful settlement of trademark infringement claims asserted against clients' products and brand extensions.
• Successful takedown of counterfeit website with Internet protocol hosting company.
• Extensive experience in alcohol beverage brand name clearance, including TTB COLA label reviews.
• Advice on trademark enforcement strategy for global healthcare provider.
• Successful enforcement of client copyright rights through notice and take-down procedure under the Digital Millennium Copyright Act (DMCA).
• IP diligence and acquisition support related to acquisition of large outdoor retailer brand.
• Assist large firearms manufacturer with recordation and maintenance of trademarks with US Customs and Border Protection to prevent entry of counterfeit goods.

Other Experience

• Significant trademark prosecution experience, including advising clients on trademark filing strategy, responding to Office Actions issued by the US Patent and Trademark Office, defending against third-party oppositions, seeing applications through to registration, and registration maintenance and renewal filings.
• Review and advise regarding product packaging claims and online advertising, particularly about social media and user generated content.
• Prepare terms and conditions for marketing promotions involving sweepstakes, contests, and giveaways on social media.
• Review trademark watch notices for potential oppositions, investigate and strategize with international counsel, advise clients of enforcement options, and prepare and respond to demand letters.
• Analyze domain name acquisition and cybersquatting issues, and prepare and file UDRP complaints.
• Prepare and file U.S. copyright applications. Advise regarding copyright infringement claims.
• Perform preliminary and comprehensive clearance searching for proposed marks in the U.S. and internationally. Advise clients on risks of conflict and infringement, and chance of registration.
• Extensive experience with investigating and filing trademark opposition proceedings with international counsel, collecting evidence to support opposition proceedings in numerous countries, and advising clients on global enforcement strategy.