Evan Everist

Evan Everist




Evan is an associate in Dorsey’s Trademark, Copyright, Advertising and Brand Management Group. He provides counsel to a wide variety of trademark owners in many industries, including multinational corporations with large international trademark portfolios and local non-profit organizations.

Evan’s areas of practice include implementing trademark prosecution and enforcement programs in the United States and internationally, trade dress and product configuration issues, trademark dilution, trademark priority disputes, trademark abandonment issues, trade secret, false advertising, genericness claims, and matters before the Trademark Trial and Appeal Board. His practice also includes matters relating to software and technology licensing, due diligence, social media, and Internet domain names.

Evan is a contributor to Dorsey’s critically-acclaimed IP Blog, TheTMCA.com, which focuses on legal developments in the world of TradeMarks, Copyrights, and Advertising. TheTMCA.com was named one of the “Top 50” law blogs by the ABA Journal in 2017.

Before joining Dorsey, Evan was a law clerk for Judge Matthew E. Johnson in the Minnesota Court of Appeals.

Education & Admissions

University of St. Thomas School of Law (J.D., 2013), summa cum laude

University of Minnesota, Twin Cities (M.M., Classical Guitar Performance, 2009)

Gonzaga University (B.A., 2006), cum laude


  • Minnesota
  • U.S. District Court for the District of Minnesota


  • Minnesota Court of Appeals, Honorable Matthew E. Johnson, 2013-2014


Representative Work

Trademark Clearance, Prosecution, and Maintenance

  • Provide counsel on the development, availability, registrability, and strength of proposed trademarks
  • Coordinate international trademark portfolios for market-leading clients
  • Work with foreign associates to prosecute and maintain international trademark portfolios
  • Prepare and negotiate trademark license agreements

Trademark and Intellectual Property Enforcement

  • Protect world-famous brands and develop international trademark enforcement strategies for institutional clients
  • Advise clients on enforcement measures for misappropriation of trademarks, including demand letters, litigation, and trademark coexistence agreements
  • Represent clients before Trademark Trial and Appeal Board in trademark opposition and cancellation proceedings

Copyright Matters

  • Provide counsel on the creation and use of copyrighted works
  • Prepare and maintain copyright applications and registrations
  • Protect copyrighted works and advise clients on defending claims of copyright infringement
  • Prepare copyright assignment agreements and work-made-for-hire agreements

Technology, Internet, Social Media, and Privacy Matters

  • Prepare website and mobile application terms of use and privacy policies
  • Advise clients on addressing domain name cybersquatters using trademarks and personal names
  • Prepare pleadings for domain name disputes under Uniform Domain-Name Dispute-Resolution Policy (UDRP)
  • Prepare and negotiate software license agreements and end-user license agreements

Entertainment Law Matters

  • Advise world-famous musicians on various aspects of intellectual property protection, including developing trademark and copyright filing strategies
  • Advise clients on rights-clearance issues
  • Prepare and negotiate publishing, recording, and music licensing contracts
  • Assist clients with navigating performing-rights organizations such as BMI, ASCAP, and SESAC

Cannabis Intellectual Property

  • Conduct intellectual property due diligence for cannabis company mergers, acquisitions, and IPOs, including for cross-border matters 
  • Develop and deploy federal, state, and international trademark prosecution strategies for cannabis-related trademarks and successfully argue against refusals based on unlawful use in commerce 
  • Develop alternative protection strategies for cannabis brands and creative collateral, including seeking copyright registrations and design patents
  • Respond to and send cease and desist letters leveraging the nuance of geographic trademark rights in the cannabis context

Industries & Practices

  • Banking & Financial Institutions
  • Cannabis
  • Creative Industries
  • Cybersecurity, Privacy & Social Media
  • Food, Beverage & Agribusiness
  • Healthcare
  • Technology
  • Technology Commerce
  • Trademark, Copyright, Advertising & Brand Management


North Star Lawyer logo

  • MSBA North Star Lawyer, 2014-2018
Evan Everist