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Overview
SANDY'S PRACTICE FOCUSES ON TRADEMARKS AND UNFAIR COMPETITION, COPYRIGHT AND ADVERTISING LAW, PROVIDING CLIENTS WITH A FULL RANGE OF SERVICES TO HELP THEM SELL, ADVERTISE AND PROMOTE THEIR PRODUCTS.
She has extensive experience in brand name clearance and trademark portfolio management, advertising claims review and counseling on advertising and promotional content in both traditional and social media.
She acts as lead counsel in trademark opposition and cancellation proceedings and ex parte appeals before the Trademark Trial and Appeal Board, and advises clients on offensive and defensive litigation strategy. Sandy has also been the mediator in more than 30 intellectual property cases.
Experience
Client Achievements
Representative Work
- Availability review of hundreds of brand names, advertising slogans and label designs for SAMUEL ADAMS beer, REBEL IPA and ANGRY ORCHARD Hard Cider
- Assistance with the design of market research studies necessary to support comparative advertising claims of superior product performance and follow-through review of ad claims based on the research
- Copyright and trademark advice on a multi-component marketing system that encompasses computer programs, interactive website templates and sales brochures
- Successful ex parte appeal in the Trademark Trial and Appeal Board of refusal to register the VirusScan mark on grounds of genericness and descriptiveness
- Initiation and successful settlement of dozens of TTAB opposition and cancellation proceedings
- Defense and successful settlement of trademark infringement claims asserted against clients' products and brand extensions
- Trademark adoption and registration advice for an online publisher's collaborative social media platform to share scientific research
- Extensive experience in pharmaceutical brand name clearance, including FDA-regulatory considerations
- Advice on trademark registration strategy for the updating and modernization of client's principal logo design
News & Resources
Articles
July 19, 2017
February 13, 2017
December 15, 2016
December 05, 2016
November 28, 2016
November 04, 2016
October 25, 2016
October 04, 2016
September 27, 2016
September 19, 2016
June 24, 2016
April 29, 2016
April 20, 2016
April 12, 2016
News & Press Mentions
February 8, 2017
February 6, 2017
February 3, 2017
January 20, 2017
November 1, 2016
September 21, 2016
August 15, 2016
May 31, 2016
May 23, 2016
February 19, 2016
February 7, 2016
January 20, 2016
November 5, 2015
September 16, 2015
August 17, 2015
May 24, 2015
April 1, 2015
Events & Speaking Engagements
July 21, 2015
February 16, 2006 - February 16, 2006
June 12, 2003 - June 12, 2003
Select Presentations
- Speaker, 2012 PTO Day Meeting, Bona Fide Intent to Use – Attorney and Client Obligations
- Speaker, Women Legal 2009 Conference
- Speaker, INTA Next Level Forum, Master Class: War and Peace (March 2009)
- Moderator, INTA Annual Meeting, "Survey Says … Survey Strategy in Trademark Litigation," Berlin, Germany (May 19, 2008)
- Speaker, INTA Annual Meeting, "Fundamentals of a U.S. Trademark Dilution Claim" (May 2004)
- Speaker, Law Education Institute, "Trade Dress and Other Recent Developments Under Section 43(a)" (January 2004
Industries & Practices
Trademark, Copyright, Advertising & Brand Management
Explore This Practice View client achievements related to this practice View resources related to this practiceFood, Beverage & Agribusiness
Explore This Practice View client achievements related to this practice View resources related to this practiceIntellectual Property Litigation
Explore This Practice View client achievements related to this practice View resources related to this practice- Banking
- Food, Beverage & Agribusiness
- Health Care
- Intellectual Property Litigation
- Trademark, Copyright, Advertising & Brand Management
Professional & Civic
Professional Achievements
- Editor-in-Chief of The Trademark Reporter, published by the International Trademark Association (INTA) (2004-2005)
- Mediator for the federal court for the Southern District of New York Program of Mandatory Alternative Dispute Resolution and member of the INTA Trademark Mediators Network
Accolades
- Recognized as a Leading Practitioner in World Trademark Review 1000 – The World’s Leading Trademark Professionals, 2013-2017
- Named to BTI Client Service All-Star Attorneys, 2016
- Ranked "Leading Individual" in Trademark & Copyright Law (New York) by Chambers USA, 2009-2017; mentioned in Trademark & Copyright Law (New York) "Leading Firm" Profile by Chambers USA, 2008
- 2015 Recipient of the Ladas Memorial Award, International Trademark Association's recognition for “Excellence in Writing in the Field of Trademark Law”
- Listed in "Top 250 Women in IP" by Managing Intellectual Property, 2013-2014
- Recognized as "IP Star" in 2013-2017 by Managing Intellectual Property Handbook
- Listed in Best Lawyers in America©, 2007-2017
- Listed in New York Super Lawyers, 2006-2016
- Ranked by her peers among the Top 20 Experts' Experts in the U.S., World Trademark Review, 2007
