Sandra Edelman

Sandy contributes to clients’ business success by providing strategic advice on trademarks, copyrights, unfair competition, and advertising law.  Her extensive experience in brand name clearance and trademark portfolio management has placed her in the Gold band (the highest possible) of the WTR 1000—a ranking of the world’s leading trademark professionals by the World Trademark Review.  Specifically, in its 2018 rankings, WTR relayed high praise by her peers and clients, who called her “incredibly smart and committed”, described her guidance as “pragmatic and all-inclusive,” and stated that “she has helped to advance the trademark practice as a whole.”

Deep experience in advertising claims review as well as advertising and promotional content in both traditional and social media rounds out Sandy’s full-service advice practice, making her a valuable asset to clients looking to grow and/or protect their market share. When disputes arise, Sandy is able to play a central role in resolving them.  She acts as lead counsel in NAD advertising challenges, trademark opposition and cancellation proceedings and ex parte appeals before the Trademark Trial and Appeal Board. She also works seamlessly with Dorsey’s highly-regarded Intellectual Property Litigation Practice Group to develop effective federal court litigation strategy and expert testimony.  When she is not advocating on her clients’ behalf, she often acts as a neutral and has been a mediator in over 30 intellectual property cases.

Sandy serves not only her clients, but also the firm itself.  She is currently on Dorsey’s Management Committee and formerly served as the Chair of the Trademark Practice Group. Sandy is also co-creator and co-editor of Dorsey’s critically-acclaimed IP Blog, TheTMCA.com, which focuses on legal developments in the world of TradeMarks, Copyrights, and Advertising. TheTMCA.com was named one of the “Top 50” law blogs by the ABA Journal in 2017.