This presentation will survey the legal issues, principles and types of proceedings that form the framework of U.S. false advertising law. Highlighting pitfalls to avoid, the program includes actual videotape examples of commercials that gave rise to reported false advertising litigation.  Topics to be covered include:

  • Types of proceedings
  • Substantion requirements
  • Explicit vs. implicit falsity
  • Product demonstrations and visuals
  • Defenses
  • Puffing claims
  • Preclearance issues

One hour of New York CLE credit, which can be applied to the professional practice requirement, will be provided.