Sandra Edelman

Sandra Edelman




Sandy contributes to clients’ business success by providing strategic advice on trademarks, copyrights, unfair competition, and advertising law.

She acts as lead counsel in trademark opposition and cancellation proceedings and ex parte appeals before the Trademark Trial and Appeal Board, and works seamlessly with Dorsey’s highly-regarded Intellectual Property Litigation Practice Group to develop effective federal court litigation strategy and expert testimonly. Her extensive experience in brand name clearance and trademark portfolio management has placed her in the Gold band (the highest possible) of the WTR 1000—a ranking of the world’s leading trademark professionals by the World Trademark Review. In its 2018 rankings, WTR relayed high praise by her peers and clients, who called her “incredibly smart and committed”, described her guidance as “pragmatic and all-inclusive,” and stated that “she has helped to advance the trademark practice as a whole.”

Deep experience in advertising claims review and evaluation of  marketing  and promotional content in both traditional and social media represent a significant part of  Sandy’s practice. She assists clients in reviewing advertising claims substantiation and developing market research studies to support responsible and defensible advertising campaigns. When disputes arise, Sandy is able to play a central role in  in NAD advertising challenges.

When she is not advocating on her clients’ behalf, she often acts as a neutral and has been a mediator in over 40 intellectual property cases.

Sandy serves not only her clients, but also the firm itself.  Sandy was the former managing partner of Dorsey's New York office.  She formerly served on Dorsey’s Management Committee and as the Chair of the Trademark Practice Group.  Sandy is also co-creator and co-editor of Dorsey’s critically-acclaimed IP Blog,, which focuses on legal developments in the world of TradeMarks, Copyrights, and Advertising. was named one of the “Top 50” law blogs by the ABA Journal in 2017.

Education & Admissions

George Washington University Law School (J.D., 1981), With honors, Order of the Coif, Managing Editor, George Washington Law Review

Cornell University (B.A., 1978), With distinction


  • New York


Client Achievements

Representative Work

  • Availability review of hundreds of brand names, advertising slogans and label designs for SAMUEL ADAMS beer, TRULY Hard Seltzer, TWISTED TEA Hard Iced Tea and ANGRY ORCHARD Hard Cider
  • Assistance with the design of market research studies necessary to support comparative advertising claims of superior product performance and follow-through review of ad claims based on the research for personal care products and paper goods
  • Copyright and trademark advice regarding unauthorized online product sales and availability of take down remedies and other enforcement options in light of parody and fair use defenses
  • Successful ex parte appeal in the Trademark Trial and Appeal Board of refusal to register the VirusScan mark on grounds of genericness and descriptiveness
  • Initiation and successful settlement of dozens of TTAB opposition and cancellation proceedings
  • Defense and successful settlement of trademark infringement claims asserted against clients' products and brand extensions
  • Trademark adoption and registration advice for an online publisher's collaborative social media platform to share scientific research
  • Extensive experience in pharmaceutical brand name clearance
  • Advice on trademark registration strategy for the updating and modernization of client's principal logo design

News & Resources


Highlights Part II of the Trademark Modernization Act of 2020: Ex Parte Expungement, Ex Parte Reexamination, and Non-Use Cancellation of Federal Trademark Registrations
FTC Announces Regulatory Review of Endorsement Guides – Changes and Enforcement Actions Will Likely Follow
Copyright Lessons from the Bench-Third Circuit Analyzes Work for Hire and Assignment Requirements and Standard for Injunctive Relief
Wine Dispute Has No Legs: Trademark Opposition Alone Insufficient to Create a Justiciable Controversy for Declaratory Judgment Actions
Trademark Practice Tip: How to Settle a Trademark Opposition Proceeding and Obtain Judgment Against the Applicant After an Application is Abandoned
Third Circuit Analyzes Work for Hire and Assignment Requirements and Explains Why the Distinction Matters
Quirky Questions: Do All TTAB Deadlines Extend Through Weekends/Holidays? Practitioners Beware!
Second Circuit Affirms Louis Vuitton Not Liable for Attorneys’ Fees in Parody Handbag Case
Comparative Advertising Pitfalls – Consumers Shouldn’t Have To Do The Math
#COVFEFE – It’s a Thing, But Not a Trademark
TiVo Proves More than 15 Minutes of Fame to Succeed on Trademark Dilution Claim
Fine Print May Not Be Enough to Avoid False Advertising Liability
Registration of Color Trademarks on Product Packaging: The TTAB Lays Down Some Black and White Rules
Update – Trump Place Sign to Be Removed from NYC Building After Successful DJ Lawsuit
#HonestAds : A Wrap Up from the 2018 NAD Conference
Second Circuit Goes Rogue – Reverses District Court on Priority of Common Law Rights in ROGUE Brand Apparel
In Case You Missed It – Our Top 8 Posts of 2018 So Far
NAD Enters the Spin Zone – Salad Spinner Superiority Claim Found Unsubstantiated
WTF? USPTO to Continue Refusing Scandalous and Immoral Marks…For Now
Trump Brand Loses Trademark Licensing Dispute – Rules of Contract Law Prevail
OG v. OB-GYN: Dr. Drai Drops the Mic on Dr. Dre
Gidget Goes Abandoned (the trademark registrations, that is)
FTC Bugged by Unsubstantiated Mosquito Repellant Claims and Endorsements With Undisclosed Material Connections
“Fastest Growing Brand” – Don’t Mix and Match Ad Claim and Substantiation

News & Press Mentions

Super Lawyers Recognizes 11 Dorsey Lawyers in New York
Dorsey New York Lawyers Selected for Inclusion in 2022 The Best Lawyers in America and Lawyers of the Year
Dorsey’s Trademark Lawyers Ranked in World Trademark Review Global Leaders Guide
Seventeen Dorsey Attorneys Ranked as Managing Intellectual Property 2021 IP Stars
Dorsey’s Trademark Lawyers Ranked in World Trademark Review 1000
Five Dorsey Partners Named to BTI 2020 Client Service All-Stars
Dorsey Partner Sandra Edelman Discusses Freedoms and Flexibilities of Blogging
Super Lawyers Recognizes 13 Dorsey Lawyers in New York
Dorsey’s Trademark Lawyers Ranked in World Trademark Review Global Leaders Guide
Managing Intellectual Property Ranks Sixteen Dorsey Attorneys as 2020 IP Stars
Dorsey’s Trademark Lawyers Ranked in World Trademark Review 1000
Dorsey’s Trademark Lawyers Ranked in World Trademark Review Global Leaders Guide
Super Lawyers Recognizes 15 Dorsey Lawyers in New York
Dorsey’s New York Office Recruiting Efforts Add Key Talent
Managing Intellectual Property Ranks Seventeen Dorsey Attorneys as 2019 IP Stars
Chambers USA 2019 Recognizes Dorsey Lawyers and Practices
Dorsey Names Sandra Edelman as New York Office Head
Dorsey Partners Sandra Edelman and Michael Lindsay Named BTI 2019 Client Service All-Stars
Dorsey’s Trademark Lawyers and Practice Ranked in World Trademark Review
Dorsey’s TMCA Blog Named Again as One of ABA’s Top Blogs
Super Lawyers Recognizes 19 Dorsey Lawyers in New York
Seven Dorsey Lawyers in New York Selected for Inclusion in The Best Lawyers in America 2019
Seventeen Dorsey Attorneys Ranked 2018 IP Stars
Chambers USA 2018 Recognizes Dorsey Lawyers and Practices in New York
Dorsey Moves Up Ranks of 2018 Above the Law Power 100

Events & Speaking Engagements

Dorsey Partner Sandra Edelman Discusses Freedoms and Flexibilities of Blogging
Brand Activation Legal Committee Meeting
Brand Activation Legal Committee Meeting
Dorsey Partners Sandra Edelman and J. Michael Keyes Discuss Consumer Perception at Upcoming PLI Webcast
Speaker, Women Legal 2009 Conference

Select Presentations

  • Speaker, 2012 PTO Day Meeting, Bona Fide Intent to Use – Attorney and Client Obligations

Industries & Practices

  • Banking & Financial Institutions
  • Creative Industries
  • Food, Beverage & Agribusiness
  • Healthcare
  • Intellectual Property
  • Intellectual Property Litigation
  • Technology
  • Trademark, Copyright & Advertising

Professional & Civic

Professional Achievements

  • Editor-in-Chief of The Trademark Reporter, published by the International Trademark Association (INTA) (2004-2005)
  • Mediator for the federal court for the Southern District of New York Program of Mandatory Alternative Dispute Resolution and member of the INTA Trademark Mediators Network

Community Involvement

  • Board member and Secretary, Dorot, Inc., a non-profit organization based in New York City that supports an aging population with inter-generational programs that address social isolation for those aging in place in their own homes
  • Board member and Co-President of the Kent Library Association of the Kent Memorial Library, the public library of Kent, Connecticut


Contributed 50+ Pro Bono Hours in 2020 Rated by Super Lawyers - Sandy Edelman

Chambers USA 2021  Ranked in Chambers USA 2020  Ranked in Chambers USA 2019 Leading Individual 
 Chambers USA 2018 Leading Individual  Ranked in USA Chambers 2017 Leading Individual  Ranked In - USA Chambers and Partners 2016 - Leading Individual   
Ranked in Chambers USA 2015 - Leading Individual  

BTI Client Service All-Stars MVP 2020 BTI Client Service All-Stars 2020  

BTI Client Service All Stars 2019 logo BTI Client Service MVP 2017         

  • Contributed more than 50 Challenge pro bono hours, 2020
  • Recognized as a Leading Practitioner in World Trademark Review 1000 – The World’s Leading Trademark Professionals, 2013-2021
  • Recognized as a Global Leaders Guide: Private Practice in World Trademark Review, 2020-2021
  • Named to BTI Client Service All-Star Attorneys, 2016 and 2019-2020
  • Named to BTI Client Service All-Star MVP Attorneys, 2017 and 2020
  • Ranked "Leading Individual" in Intellectual Property: Trademark & Copyright Law (New York) by Chambers USA, 2009-2021; mentioned in Trademark & Copyright Law (New York) "Leading Firm" Profile by Chambers USA, 2008 
  • 2015 Recipient of the Ladas Memorial Award, International Trademark Association's recognition for “Excellence in Writing in the Field of Trademark Law”
  • Listed in "Top 250 Women in IP" by Managing Intellectual Property, 2013-2014
  • Recognized as "IP Star" in 2013-2021 by Managing Intellectual Property Handbook
  • Listed in Best Lawyers in America©, 2007-2022
  • Listed in New York Super Lawyers, 2006-2021
  • Ranked by her peers among the Top 20 Experts' Experts in the U.S., World Trademark Review, 2007
Sandra Edelman