Elizabeth C. Buckingham

Representative Brand Management

• Developed branding strategy for global rollout of new design and slogan for leading health care association. 
• Created and implemented strategy for client’s new Chinese character mark involving applying for several variations of mark and filing strategic non-use cancellations against potentially blocking registrations.
• Analyzed complex settlement agreement binding on subsidiary acquired by client in deal and advised on ways to stay within the coexistence provisions and avoid triggering the onerous license provisions of the agreement. 

Representative Enforcement

• Obtained takedowns of numerous social media and email accounts, mobile apps, and websites, and that infringed copyright or trademark rights of food and beverage, health care, hospitality, and retail store clients. 
• Arabica Funding v. Blue Caribou Café (W.D. Mich.) (obtained consent judgment requiring defendant to change name and logo).
• Mayo Foundation for Medical Education and Research v. Mark Taheri (C.D. Calif.) (obtained consent judgment requiring defendant to change its MAYO DENTAL name).
• Southeast Clinical Nutrition Centers, Inc. v. Mayo Clinic (N.D. Ga.) (obtained dismissal of trademark infringement complaint including court’s denial of any chance by plaintiff to file an amended complaint). 
• Radisson Hotels International, Inc. v. Radisson Travels (obtained domain name from cybersquatter in Uniform Dispute Resolution Policy proceeding). 
• Edwards Lifesciences Corp. v. VigiLanz Corp. (TTAB published decision) (won dismissal of trademark opposition proceeding after trial). 
• General Cable Technologies Corp. v. National Rural Electric Cooperative Association (TTAB) (won dismissal of trademark opposition proceeding after summary judgment). 

Representative Transactions

• Represented Hillerich & Bradsby in connection with the sale to Wilson Sporting Goods of global brand, sales, and innovation rights relating to the LOUISVILLE SLUGGER mark, and related manufacturing and licensing arrangements. 
• Handled trademark aspects of Premium Waters, Inc. acquisition of "Nicolet" and "Water Joe" brands previously owned by Artesian Investments, Inc. 
• Represented Caribou Coffee Company, Inc. in the trademark aspects of its $340 million sale to a privately held German holding company. 
• Negotiated multi-media publishing agreement on behalf of medical subspecialty association.
• Represented leading U.S. private schools in licensing of IP rights to schools in China and Malaysia.