Jeffrey R. Cadwell
PEOPLE

Jeffrey R. Cadwell

Partner
cadwell.jeffrey@dorsey.com

Overview

Companies call on Jeff to select, protect, enforce, and commercialize their brands and ideas.

Clients turn to Jeff to build, protect, and commercialize their brands across industries and around the world. A trusted advisor to companies, creators, and innovators, Jeff combines deep trademark and copyright expertise with business driven dealmaking that advances client goals and accelerates growth. He also leads the Minneapolis trademark practice group and co-leads Dorsey’s Creative Industries and Video Game groups.

Known for translating complex legal questions into actionable, business-oriented strategies, Jeff is valued for his ability to deliver clear, efficient, and practical solutions. His approach reflects a balance of strategic insight, commercial pragmatism, and a commitment to helping clients maximize the value of their IP assets.

Jeff’s work is distinguished by recognition from leading industry publications. In World Trademark Review 2026, he was described as “a standout legal professional” with “clear and timely communication” and a “proactive approach in securing and protecting trademarks in various markets.” WTR also highlights his strength in licensing, sponsorship, and entertainment agreements, underscoring his ability to negotiate deals that move the needle for rights holders. Past WTR rankings have praised his “excellent attention to detail,” “responsiveness and unparalleled communication skills,” and “strategic, practical, and cost-effective advice.”

In the Lexology Index: IP 2026, Jeff was recognized as “IP – Copyright (Highly Recommended),” reflecting his leadership in copyright counseling, content strategy, and digital rights management.

Jeff brings particular sector depth in the music and pharmaceutical industries. He advises artists, labels, and entertainment companies on brand and content strategy, and he leads clearance and branding projects for new pipeline drugs, helping life sciences clients navigate complex regulatory and global trademark landscapes. He is also sought after for digital IP issues, including domain name strategy, UDRP proceedings, cyberpiracy, DMCA enforcement, and anti-counterfeiting programs that protect brand equity in real time.

Jeff contributes regularly to Dorsey’s IP blog, TheTMCA.com, and has co-edited the Dorsey Legal Arcade, a video game law newsletter. He is active in professional leadership within the International Trademark Association (INTA) and the Copyright Society, and he speaks frequently on trademark, copyright, and digital IP issues at organizations across North America, including INTA and the Intellectual Property Institute of Canada (IPIC).

Education & Admissions

Santa Clara University School of Law (J.D., 2006), magna cum laude; Order of the Coif; High Tech Law Certificate; Senior Technical Editor of the Santa Clara Law Review

University of Minnesota, Twin Cities (M.A., 2001), Music Composition

Drake University (B.M., Individualized Major, 1999), An Interdisciplinary Study in Theory, Creativity, and Intersection, summa cum laude; departmental honors.

Admissions

  • Minnesota
  • California

Experience

Representative Matters

Notable Recent Matters

  • Advised EdTech company on fair use issues relating to artificial intelligence and analysis of third-party materials.
  • Represented seller in the sale of one of the most popular user-created islands in Fortnite, one of the largest online multiplayer battle royale games in the video gaming sector, to a large video game developer headquartered in Europe.
  • Drafted content license agreement relating to court decisions and legal research materials.
  • Negotiated and drafted several production and licensing agreements for a film series focused on Indigenous rights.
  • Successfully petitioned the USPTO to allow use of a “care of” address in trademark filings by two well-known musicians.
  • Drafted agreement for commissioning of a sculpture of a famous individual.
  • Drafted agreement for hosting of a television series by celebrity.
  • Drafted agreement for use by game developer in creation of online games to be used in connection with publicizing musicians and bands.
  • Advised on sale of a non-profit organization's intellectual property assets to a for-profit organization.
  • Drafted contribution agreements for use by music criticism website when engaging with authors.
  • Negotiated license agreement between local organization and national chapter to ensure adequate protection of pre-existing trademarks.
  • Drafted sponsorship agreement between professional athlete and sporting goods manufacturer.
  • Advised online publishing company on complex copyright issues.
  • Negotiated publishing agreement and ancillary agreements for Vice President Mondale’s autobiography.

Notable Recent Enforcement Matters

  • Mayo Foundation for Medical Education and Research v. Reiner Ryan / All Coin Central (achieved transfer of a domain name that was being used in connection with a fraudulent employment scam).
  • Convinced a brewery to cease use of a famous song title as the name of a craft beer.
  • Christopher Breaux aka Frank Ocean v. TDA Ltd. (achieved transfer of a domain name for musician Frank Ocean that was being used to sell counterfeit merchandise).
  • Secured payment and license relating to unauthorized use of a musical track in a major motion picture.
  • Achieved removal of counterfeit merchandise listings from Etsy, Amazon, eBay, and other sites for numerous clients in the entertainment industry.
  • Long Meadow Ranch Partners, LP v. Katleski et al. (N.D.N.Y.) (negotiated a settlement with the defendant to phase-out use of a confusingly-similar trademark).
  • International Barrier Technology, Inc. v Hoover Treated Wood Products, Inc. (obtained transfer of a domain name corresponding to a client’s trademark that was registered to a competitor).
  • Impact Applications, Inc. v. CNS Vital Signs and NCS Pearson, Inc. (W.D. Pa) (won motion to dismiss copyright and trademark claims on grounds of fair use).
  • Radisson Hotels International, Inc. v. 1 1 / 1 (client awarded transfer of domain name from cybersquatter who tried to mask bad faith by having domain resolve to client’s own website).
  • Radisson Hotels International, Inc. v. Radisson Travels (obtained transfer of domain name that was being used to offer travel reservation services).
  • Delta Air Lines, Inc. v. WhoisGuard and 3D (client awarded transfer of domain name from cybersquatter in UDRP proceeding).
  • Regents of the Univ. of Minnesota and NCS Pearson v. Andrew Dobson, Kazan Corp. and KazServ, Inc. (SDNY) (secured consent judgment against individual who posted copyrighted materials on websites).
  • Radisson Hotels International, Inc. v. Ron Schumaker (obtained domain name from cybersquatter in UDRP proceeding).

News & Resources

Articles

INTA in Sunny San Diego: A Quick Wrap-Up
Recent Decision Illustrates Potential Global Implications of DMCA Takedown Requests
Copyright Office Provides Guidance on Registration of AI-Created Material: Human Authorship Still Necessary
Dorsey Legal Arcade: Video Game Industry Legal Updates Volume 1, Issue 4
Small Claims, Big Questions: The New Copyright Claims Board Gets Its Debut
Dorsey Legal Arcade: Video Game Industry Legal Updates Volume 1, Issue 3
A Cautionary Tale of One Independent Press’s Claim of Federal Copyright Protection
Dorsey Legal Arcade: Video Game Industry Legal Updates Volume 1, Issue 2
Dorsey Legal Arcade: Video Game Industry Legal Updates Volume 1, Issue 1
Highlights Part II of the Trademark Modernization Act of 2020: Ex Parte Expungement, Ex Parte Reexamination, and Non-Use Cancellation of Federal Trademark Registrations
Washington Football Team to Change Its Name: Some Lessons on How Not to Get Sacked
USPTO to Fast Track COVID-19 Technology Patents for Small and Micro Entities, Without Additional Fees
Not So Peachy in Georgia: Supreme Court Holds Annotated Code Not Eligible for Copyright Protection
USPTO and Copyright Office Extend Filing Deadlines Under Cares Act (COVID-19 Emergency)
Shiver Me Timbers: Can the States Now Legitimately Hornswoggle Copyright Owners?
Music Licensing
Music Public Performance Rights: Ignore That Licensing Offer from ASCAP or BMI at Your Peril
Time to Face the .MUSIC
Ahoy, matey! The Supreme Court to Decide Whether Copyright Owners Can Make States Walk the Plank for Infringement
The Public Domain Opens Again in the United States for the First Time Since 1998
The Second Circuit Shuts Down Application of First Sale Doctrine
U.S. Takes Marrakesh Express to Treaty Facilitating Access to Publications by the Blind and Visually Impaired
BREAKING NEWS: The Supreme Court Finally Will Resolve the Copyright Registration Circuit Split
Tune Up: Initial Lessons from Gibson’s Most Recent Trade Dress Lawsuit
DMCA Agent Registration Reminder

News & Press Mentions

Dorsey & Whitney Recognized at 2026 Managing IP Americas Awards
Insights from Jeff Cadwell: IP at the Olympics
Dorsey Trademark Lawyers and Offices Recognized in 2026 World Trademark Review 1000
Dorsey Trademark Lawyers Ranked in World Trademark Review Global Leaders Guide
Dorsey Earns National Recognition in 2025 IP STARS with 13 IP Partners Honored
Dorsey Trademark Lawyers and Offices Ranking in 2025 World Trademark Review 1000
Dorsey Attorneys Recognized for Intellectual Property Strength by 2024 IP Stars
Dorsey’s Trademark Lawyers and Offices Ranked in 2024 World Trademark Review 1000
Dorsey’s Trademark Lawyers and Offices Ranked in the 2023 World Trademark Review 1000
Jeffrey Cadwell Discusses Hosting a World Cup Party Legally
Dorsey’s Trademark Lawyers and Offices Ranked in World Trademark Review 1000
Dorsey’s Trademark Lawyers Ranked in World Trademark Review Global Leaders Guide
Dorsey’s Trademark Lawyers Ranked in World Trademark Review 1000
Dorsey’s Trademark Lawyers Ranked in World Trademark Review Global Leaders Guide
Dorsey Partner Jeff Cadwell Comments on Copyrighting State Code
Dorsey’s Trademark Lawyers Ranked in World Trademark Review 1000
Dorsey’s Trademark Lawyers Ranked in World Trademark Review Global Leaders Guide
Jeff Cadwell Gives Sneak Peek on Program He’s Moderating at INTA Annual Meeting
Dorsey’s Trademark Lawyers and Practice Ranked in World Trademark Review
Dorsey’s Trademark Lawyers and Practice Ranked in World Trademark Review
Dorsey Partner Jeffrey Cadwell Discusses Super Bowl Trademark
Dorsey Partner Jeffrey Cadwell Comments on Star Athletica v. Varsity Brands
Dorsey’s Trademark Lawyers Honored in World Trademark Review 2017
Dorsey Nationally Ranked and Named Trademark Law Firm of the Year by "U.S. News – Best Lawyers" Best Law Firms
Dorsey Represents Underwriters in Tactile Medical IPO

Events & Speaking Engagements

“Fair or Foul? Copyright Battles,” Intellectual Property Institute of Canada (IPIC) Annual Conference, Saskatoon, SK
“The Trademark Playbook for New Sports Brands,” Midwest IP Institute, Minneapolis
Co-Speaker, "IP in Indian Country: How to Protect & Enforce Your Rights", Hot Topics in Indian Law
Seminar Playback: Hot Topics in Indian Law
Panelist, “Right of Publicity: The Life and Times of a Professional Football (Soccer) Player,” International Trademark Association Annual Meeting, Washington, D.C.
Co-Speaker, “Protecting your marks: Smart watching strategies for the digital era.” CompuMark
“The Digital Distribution Revolution: Video Games and Esports,” New York State Bar Entertainment, Arts, and Sports Law Annual Meeting, New York
“Work for Hire Considerations Under Copyright Law,” Fasken Video Game Industry Forum, Montreal
“Character Wars: Trademark and Copyright Protection for Fictional Characters,” International Trademark Association Annual Meeting, Boston
"Licensing and Litigation Pitfalls in the U.S. Videogame Industry… and How to Avoid Them," Fasken Video Game Industry Panel, Montreal
Intellectual Property Webinar Series: Beyond Cheerleaders and Shovels: Leveraging Copyright Protection for Design Features
Webinar Playback: Beyond Cheerleaders and Shovels: Leveraging Copyright Protection for Design Features
Webinar Playback: Protecting Your Brands in Food, Beverage and Agriculture
"Annual Review of United States Media and Entertainment Law Cases," Ontario Bar Association, Toronto
"Copyright Law in the Digital Age," Society for Marketing Professional Services
"Thou Shalt Not Steal and Other Lessons of Copyright Law for Church Musicians," 2008 Annual Festival of the Area VII chapter of the American Guild of English Handbell Ringers (AGEHR), Sioux Falls, South Dakota

Industries & Practices

Artificial Intelligence
Advertising & Marketing
Trademark, Copyright + Advertising
Intellectual Property
Intellectual Property Litigation
Educational Publishing, Technology & Services

Educational Publishing, Technology & Services

Explore This Practice View resources related to this practice
Food, Beverage & Agribusiness
Healthcare & Life Sciences
Canada Cross-Border Transactions
  • Advertising & Marketing
  • Artificial Intelligence
  • Canada Cross-Border Transactions
  • Creative Industries
  • Educational Publishing, Technology & Services
  • Food, Beverage & Agribusiness
  • Healthcare & Life Sciences
  • Intellectual Property
  • Intellectual Property Litigation
  • Technology
  • Technology Commerce
  • Trademark, Copyright + Advertising
  • Video Games

Professional & Civic

Professional Achievements

  • Midwest IP Institute - Member, Planning Committee (2024-present)
  • International Trademark Association (INTA)
    • Member, Copyright Committee
      • Titles & Characters Subcommittee (2018-2019)
      • Chair of Artificial Intelligence & 3D Copyright Subcommittee (2020-2021)
      • Enforcement and Anti-Piracy Subcommittee (2024-2025)
      • Authorship Subcommittee (2026-present)
    • Member, Right of Publicity Committee
      • Sports, Actors, and Celebrities Subcommittee (2022-2023)
  • Copyright Society of the USA – Member; Board of Trustees (2022-2025); Midwest Chapter Co-Chair (2023-2025); Media and Publishing Subcommittee (2025-present)
  • Minnesota Intellectual Property Law Association (MIPLA) – Past Chair, Copyright Committee
     

Community Involvement

  • Greater Twin Cities Youth Symphonies – Board of Directors (2025-present)
  • American Composers Forum – Board of Directors (2015-2021)
  • Wesley Foundation at the University of Minnesota – Board of Directors (2013-2019), served as Chair (2015-2018)

Accolades

North Star Lawyer

  • Managing IP Americas, Trademark Prosecutor of the Year (Midwest), 2026
  • Lexology, IP – Copyright (Highly Recommended), 2026
  • Managing IP, IP Star, 2024-2025
  • Minnesota Monthly, "Top Lawyers in Minnesota," 2024
  • Who's Who Legal: IP – Copyright, 2021, 2023, 2024
  • World Trademark Review 1000 – The World’s Leading Trademark Professionals, Leading Practitioner, 2016-2026
  • World Trademark Review’s Global Leaders Guide: Private Practice, Global Leader, 2019-2025
  • Dorsey & Whitney – Scales of Justice Team Award (The World Ventilator Foundation), 2021
  • MSBA, North Star Lawyer (recognizing pro bono service), 2012-2013, 2015-2020, 2025
Jeffrey R. Cadwell