March 2010
"Developments in Online Behavioral Advertising," Bloomberg Technology Report, February 2010 and Privacy & Information Law Report
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There were developments in online behavioral advertising—the practice of tracking an individual's online activities to deliver advertising tailored to the individual's interests—over the past year. This is an area to watch as developments are likely to
continue.
Companies engaged in online behavioral advertising should review their privacy policies, terms of use, and agreements and similar documents against their actual and contemplated online behavioral advertising practices, particularly in light of the Federal Trade Commission's focus on this area.