This presentation is a part of The Ed Tech Industry Summit which is a two-day event that address transitioning and leveraging your business from one marketplace to another.
Before you leap into the international marketplace, there are key issues that are different from domestic marketing that need to be considered to be successful overseas. Cultural differences, trade resources and the mechanics of conducting business internationally are just some of the key issues to be considered. Is intellectual property a concern in some countries? What about legal agreements to sign up representatives overseas? How do you evaluate representatives overseas? Are there any tax issues? What do you need to consider for localization of your product? With all the opportunities emerging in international markets, attending this session should prove to be very beneficial.
Panelists
George DeBakey, President , DeBakey International
Jeffrey Fromm, Partner, Corporate & Transactions Group, Dorsey and Whitney, LLP
Robert Iskander, Chief Executive Officer & Founder, VIP Tone, Inc.
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